Category Archives: McDonalds

Breakfast at McDonald’s Has Always Been Special

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I took my family on vacation this past week, and on the drive out of town the first morning, my mind started wandering while I was driving. The sun was up in the blue sky on a warm summer day, and I was headed down the highway. So my mind wandered back to many of the trips I took as a kid with my dad.

I’ve probably explained before but my dad traveled a lot when I was young, and in the summer, I would go on trips with him if he was only going to be gone for a couple of days. There was nothing quite like climbing into the front seat of his truck and pulling out on a sunny summer morning and hitting the road for the day.

It was the trips where we headed north that I really enjoyed, and that’s because we’d always stop at McDonald’s for breakfast. Now back in the mid to late 80s, the closest McDonald’s was 40 miles up the highway. While we had a McDonald’s just 12 miles south of us, we never stopped at it when we’d go south. But when going north we’d always stop. Can you imagine in today’s world not having a McDonald’s closer than 40 miles away?

The ad above represents the breakfast I remember from those days. Back then, they didn’t have biscuits on the menu yet, only the English muffins. I remember getting the Big Breakfast and enjoying the toasted English muffin with grape jelly. And I remember sitting there with my dad talking about the things we’d see along the route of the trip and feeling a lot bigger than I was. After breakfast was over I’d grab an extra coffee stirrer to play with in the truck, and we’d climb back in, push the Willie Nelson tape into the 8-track player, and hit the road again, with smiles on our faces.

Breakfast at McDonald’s always feels special to me. Even if I’m just hitting the drive-thru on my way to work in the mornings, there’s still a little magic in it thanks to those special stops years ago. And those are the memories that came back to me as we were rolling down the highway on vacation last week.

I’ll give you one guess as to where we stopped for breakfast.

McDonald’s Christmas Treats from 1988

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For the Christmas season of 1988, McDonald’s was offering up not one, not two, but THREE limited-time offerings for the Christmas season.

There was the 9-piece or 20-piece Holiday McNuggets, which featured a limited-time orange sauce for dipping and came in a festive “gift” box inspired by the season.

There was also the frosty Eggnog Milkshake and the rarely seen Peppermint Sundae.

As much as my mom and I would go to McDonalds, I have zero memory of ever getting to try any of these fantastic-looking treats. Back in those days, the thought of egg nog grossed me out so I wasn’t missing anything there, and I’ve always been a die-hard caramel sundae man so I may not have given the peppermint one a try. But those nuggets with the orange sound amazing, and I’m very disappointed that I never got to try them.

1984 McDonaldland Fun Times Magazine Halloween Edition

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It’s been a little while since I added any new scans to the archives, so what better way to make up for that than by posting a Halloween-related scan. There’s already a McDonaldland Fun Times magazine scan in the archives, but it’s from 1990 and wasn’t tied to a holiday or anything. But this one, oh my, this one is a Halloween-themed one and from the mid-80s, so it may be more in some of your wheelhouses. I hope you enjoy it.

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McDonald’s Patty McMelt of 1995

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McDonalds Patty McMelt

I have a deep nostalgic connection to the McDonald’s Taste of the Month promotion from 1995. Maybe it’s because I was driving and able to go get things for myself, or maybe because I worked across the street from a Mcdonald’s. But whatever the reason, I loved a lot of the special items they rolled out that year as part of the promotion, and this Patty McMelt is near the top of my list of promotional menu items.

I’m still trying to track down info on the releases for each month that year, and I’ve not found suitable info on this one yet. But I do know that it came out early in the year, as in January, February, or March. I know this because I remember it being cold and snowy when I was enjoying them. I’m a sucker for a patty melt, and this version was pretty good. I’m not sure what the slice of Canadian bacon had to do with a patty melt, but they threw a piece on this sandwich, and somehow it fits. Their grilled onions could have been a little more grilled for my tastes, but that minor squabble aside, McDonald’s version of a Patty Melt is worth remembering.

Most people have little or no memory of it existing, and the commercial below is about the only reference I’ve ever been able to find about it online. I’ve made the plea before, but I’m going to make it again…if you know anything about any of the taste of the month promotions from 1995, please get in touch with me. Any info at all, no matter how big or how little the detail would be appreciated. The Arch Deluxe made its debut as part of the promotion in my area, and my favorite of the lot, the Super Hero Burger, was part of it, but I still have a lot of gaps in my knowledge.

Five More Classic Christmas Commercials

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A couple of years back, I wrote about Five Classic Christmas Commercials. That post featured some commercials that I’m most nostalgic for, as they still stand out in my memory from childhood. I can’t believe it’s taken me so long to get back to the concept, but we’re going to look at five more Christmas classics.

Hills Department Store (mid-80s)

We all had favorite department stores when we were younger, you know, back before Wal-Mart and Amazon were the go-to destinations. In my area, that department store was Hills. Going to Hills was a treat any time of the year, but at Christmas, it was simply magical. No other store around had as big of a selection of toys as Hills, and they always made sure to flaunt that fact. They weren’t lying when they said “Hills is where the toys are”, as you can certainly see in this commercial. And man, seeing that U.S.S. Flagg is still quite a sight even today.

McDonald’s Holiday Chicken McNuggets (1987)

McDonald’s Holiday Chicken McNuggets have quite a reputation in the retro community, as a lot of people seem to remember the promotion fondly. In short, at Christmas, you could get McNuggets in 9-pack or 20-pack boxes that looked like Christmas presents, and they came with seasonal dipping sauces different from their normal offerings. What’s not to love about all of this?!? These things could hit the market today and become a big hit all over again.

Nintendo Action Set (1988)

For a period in the ’80s, Nintendo was THE toy on everybody’s wish list. I actually got mine at a random time of year and not for Christmas, but that didn’t stop me from enjoying the hell out of it. I am jealous of all the cool kids though who got this action set with Super Mario Bros. and Duck Hunt, and the zapper gun. Mine only came with the Nintendo Player’s Guide.

Pound Puppies at Hardees (1986)

Pound Puppies were a big deal for a while in 1986, and I wanted them as much as the next kid. But they were pricey when it came to the full-sized versions, so getting a miniature from Hardees was a sweet deal. I think I had two of them from this promotion, and they were the only Pound Puppies I was ever fortunate enough to have.

Burger King’s Chicken Tenders (1985)

W covered the Holiday McNuggets earlier, and while their presentation was cool, Burger King’s Chicken Tenders were vastly superior when it came to taste. And while you could get a 9 or 20-pack of McNuggets, you could get Chicken Tenders in 50-pack boxes! You were going to be the hero of the family Christmas party if you showed up with a 50-pack of these things!

McDonald’s McPasta

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McDonald’s has tried a lot of off-the-wall menu items in their time. Some are fondly remembered like the McD.L.T., and others are still scorned to this day (I’m looking at you here Arch Deluxe). But a few products have come along that most of the population totally missed out on, and McPasta was one of them.

In 1990, McDonald’s decided they would try to add some entrees to their menu that weren’t hamburgers or Chicken McNuggets in hopes of bringing in more dinner time business. They dreamed up this concept of McPasta dishes and roasted chicken and felt sure it would be a big hit. Before they released it to the masses though, they went the test market route.

A small area in New York was selected, some stores in Ohio, and a chain of franchise stores in Northeast Tennessee for this new line of McPasta products. Fortunately, I lived in a part of southern Virginia where that Tennessee-based franchisee had two locations, and they put the product in those two stores as well.

What they offered was a selection of Spaghetti, Spaghetti with Meatballs, Lasagna, and Fettuccine Alfredo. Each dish came with a garlic breadstick as well. They also decided to offer tender roasted chicken as a side item, as well as mashed potatoes. How those last two items fit into the McPasta lineup I’ve yet to figure out. I guess it didn’t have to fit the “pasta” side of things, as it fell into the overall “dinner” category they were going for.

To be honest, the only one I ever tried was the Fettuccine…..and I thought it was awesome! For the six-month period they were testing the line in my area, it’s what I ordered on every trip to the golden arches. My Mom loved it too, and since my Dad was out-of-town a lot, she felt it was easier to just run to McDonald’s and pick up a couple of Fettuccine platters for the two of us instead of cooking, so I got to have the pasta goodness a lot.

Imagine my sadness one day when I went to order my favorite McPasta dish only to be told it was no longer available. I listened in horror as the lady at the counter relayed the info to my Mom and me that it had been a test product, and she had no way of knowing if it would be added back to the menu or not.

As the weeks and months passed by, I would continue to inquire about it on every trip to Happy Meal land. And every time I was disappointed. After a while, I came to the sad conclusion that McPasta wasn’t coming back at all.

For years I reminisced about it, only to find it strange when other people had no idea what the heck I was talking about. For the longest time, I couldn’t figure out why no one had even heard of McDonald’s McPasta. Then one day it popped into my brain and I searched it out on the internet. It was there that I discovered that it had been a test product with just a very limited release, and that’s why everyone thought I was crazy when I would bring it up.

Here is a transcript of an article from the Aug. 04, 1992 edition of the Chicago Tribune detailing the end of the test. And if you read it all the way through, you’ll see mention of their pizza being tested at the time as well:

McDonald`s has decided to give test-marketing of pasta and tender-basted chicken a breather.

Those dinner-menu items have been yanked from test markets in New York and Tennessee, where 70 of the fast-service firm`s 8,700 domestic stores were involved in gauging consumer response.

McDonald`s stock on the New York Stock Exchange took it on the chin Monday, dropping $1.12 to close at $42.75 on news of the pullout.

Wall Street analysts were unimpressed with McDonald`s decision to return the pasta, including lasagna, spaghetti and meatballs, and fettucine alfredo; and chicken, including chicken breast, to test kitchens at its Oak Brook headquarters. However, McDonald`s didn`t think this pullback was any big deal, considering the small scope of the test.

Still in an expanded ”test market” program is McDonald`s pizza, now available in 500 units around the country.

A McDonald`s spokesman Monday said that there was ”good consumer acceptance” for the chicken and pasta, but that other considerations were involved, such as source of supply and equipment, which the firm still is evaluating.

There may be some substance to this rationale because the pizza was taken out of test markets several times before the current test.

McDonald`s does have a presence in chicken, including a McChicken sandwich, chicken McNuggets and a chunky chicken salad, but all are priced substantially less than the chicken that was tested.

Like other fast-service firms, McDonald`s has been scrambling to expand the menu, especially at dinner time, which is a longer period than lunch, to build traffic.

Though hamburger champ McDonald`s didn`t say so, the pasta and tender-basted chicken might have been too pricey for consumers. In any event, chicken and pasta have been put on the back burner for ”tinkering” for possible re-entry no earlier than next year.

To this day I miss that McPasta Fettuccine. But now I look back and realize that the stars were aligned perfectly for me to even have gotten to experience it in the first place. Some say it’s better to have loved and lost than to have never loved at all. But for those people who say that to them, I say they never loved McDonald’s Fettuccine Alfredo.

Halloween at McDonald’s

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Halloween is one of the “big 3” nostalgic holidays for me, waffling back and forth between second and third place with Thanksgiving on my list, and Christmas being firmly in the number one spot.  There has always been so much to love about Halloween.  From the costumes to the candy, memories of harvest festivals, the scary movies, and the fall weather.  But one thing that sometimes gets overlooked is just how wonderful a lot of the promotions that companies run are tied to Halloween.  One of the best examples of this has been McDonald’s, and that’s what we’re looking at in today’s Retro Ramblings.

As I related before, one of my favorite things to find in my trick-or-treat bag at the end of the night were gift certificates in general, but McDonald’s gift certificates in particular.  They made them available to purchase in little booklets and featured coupons entitling the bearer to a free small ice cream cone, or free small french fries, a small soft drink, or at times, a small Sundae.  These little certificates were like some kind of savings bond for a kid.  You knew it didn’t hold much value when you were holding it on Halloween night, but you also knew that in the future, that thing was worth something.  For me, I would fold them up and put them in my Velcro wallet and eagerly await the next trip to town where I would pester my mom to no end about stopping at McDonald’s to cash in my certificate.  The fries, or a cone, or soft drink always tasted better when they were gotten with those Halloween gift certificates.

Maybe my favorite Halloween tie-in that McDonald’s came up with was their Halloween Happy Meals, where everything came in one of those cool Jack-o-Lantern buckets.  They initially released them in 1985, and they were such a hit, that they kept them going for many years afterward.  Some years, they would make slight changes to the faces on them, but in 1989 they made a major change when they added a ghost bucket and a witch bucket.  Of course, I had to have them all.  They were the perfect size for a Happy Meal, as the burger and fries fit nicely inside.  And they were the perfect size for a lot of other things too.  My mom would go every week and get us each a Happy Meal during the Halloween season so she could get buckets too.  She used them for things like storing clothespins, while I used mine for storing smaller toys like Micro Machines.  The only thing I found they weren’t good for was using them as your candy bucket for trick or treating.  They just weren’t big enough for that.  But dang, they were such a cool concept, and one of my favorite memories of Halloween from through the years.

The last thing that I remember making a big splash with me way back when were the Halloween McNugget Buddies toys that came out in 1992.  Now while getting an animated-looking chicken nugget toy with a face was pretty great on its own, giving it a removable Halloween costume just took things to a whole other level!  The toys were well made, and so much fun to put on display in their costumes.  McDonald’s created seven different McNugget Buddy characters and each had its own costume.  You could even interchange them between the buddies.  There wasn’t much to differentiate the McNugget Buddies from each other except their facial expressions, but it was still fun to mix and match their costumes between them.

McDonald’s has stolen my heart many times through the years in various ways, and their Halloween promotions were always one of the highlights of the season for me.  What about you?  Do you have any fast food Halloween preferences?  Let’s talk about them in the comments.

Old McDonald’s Tray Liners

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For this edition of Retro Ramblings, I’m doing something a little different. I’m highlighting a few old tray liners from McDonalds. You know what I’m talking about, those pieces of paper that would be on your tray. The ones you’d spend the whole meal going over with a fine tooth comb back before we had smart phones to stare at while eating.

Batman Returns

This old liner would certainly give you something to do while enjoying your Happy Meal. Batman Returns was a big deal in 1992 when it hit theaters, and this tray liner does a great job of building the hype for younger fans like myself.

Super Mario Brothers 3

My God this thing is beautiful. These were on the trays at the same time they were doing the Super Mario Brothers 3 Happy Meals. Not only is this gorgeous to look at, but it also featured games too! That was a bonus on top of the Super Mario Brothers 3 toy you most likely had already started playing with as soon as you could get it out of your Happy Meal box.

Happy Pail Happy Meal

Here’s another nice piece of artwork that once adorned plastic trays in a fast-food restaurant. I remember getting these Happy Meals at least twice…maybe in the same season, but I’m not sure. But I distinctly remember having the pail to play with at the beach, and again at the lake. I’d have to check to be sure, but I think they did these pails in more than just one summer.

McDonald’s McPizza

Oh goodness…the McPizza. One of McDonald’s epic failures from a financial standpoint, but at the same time, one of their most fondly remembered menu items. My cousin was a huge fan, but I could take it or leave it.

Shanghai Chicken McNuggets

There’s a lot of nostalgic love out there for the Shanghai McNuggets, and for good reason. The three sauces! Those new additions were so good. They even kicked the eating difficulty up a notch by adding chopsticks to the meal. I don’t think this meal in this incarnation would fly in 2022, but what a time it was to be alive back then.

Happy Meal Toys

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Besides all the great foods that McDonald’s has introduced through the years, I’ve got some fond memories of several of the toys that were included in various Happy Meal promotions. In this Retro Ramblings, I’m going to run through some of my favorites with you.

Dukes of Hazzard Happy Meal Boxes

These hit McDonald’s in 1982, and with their plastic bodies, the boxes were great for crashing into each other while re-creating scenes from the show.  You could crash them together and get some great dents in the cars, and then just pop them open and press out the dents and the cars were mostly like new again and ready for another go!

Construx Mini-Sets

I absolutely loved Construx and thought they were one of the best toys of the ’80s, and I certainly didn’t miss out on the free sets when they were in the Happy Meals in 1986.

Berenstain Bears Figures

In 1987, I was all in on the Berenstain Bear books and the cartoon that was on Saturday mornings at the time, so these were a natural fit for me.  These were probably the Happy Meal toys that I anticipated more than any other.

Halloween Jack-o-Lantern Pails

These have been offered around Halloween on and off for years ever since 1987.  I loved using these things to collect my candy while trick-or-treating on Halloween night. And beyond that, they were great for storing various small toys in like Micro Machines or M.U.S.C.L.E. figures.

Super Looney Tunes

I loved the idea of these things, as their costumes came off to reveal their alter egos.  Two toys in one!  The Tasmanian Devil/Flash was all kinds of cool. 

The McDonald’s Superhero Burger of 1995

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You know me and junk food. I just can’t seem to get it all out of my system. Such is the case today because I want to talk about an offering from McDonald’s that should still be on the menu. It was a special burger with a special tie-in, and when I’m through describing it, I think you’ll want it back as well.

McDonald’s has released more than its fair share of various hamburgers and sandwiches through the years. Some have been big hits, and others have been colossal flops. And while different ones like the McD.L.T. have been discussed at length through the years, the Superhero burger rarely gets mentioned. Let’s change that.

Historically, the Big Mac has always been the largest burger on McDonald’s menu.  But for one glorious month in 1995, it played second fiddle to the Super Hero Burger.  With its 3 (that’s right, 3!) burger patties on a hoagie-length bun, with two different slices of cheese, lettuce, tomato, onion, and mayo….this sucker was a monster. 

The Super Hero burger had two promotional tie-ins attached to it.  First and foremost, it was available during the release of the movie Batman Forever, and Batman, Robin, Riddler, and Two-Face all figure prominently in the advertising spots for this burger.  Secondly, 1995 was the year that McDonald’s released a different burger every month, known as their “Taste of the Month”, and this was the featured item for one month.  Speaking of the “Taste of the Month” promotion, I’m going to have to dig deeper into that for some future write-up. That was a great year for new products from McDonald’s.

But back to the Superhero burger…I was driving by that point in life, so that meant I spent a fair amount of time “cruising” through town.  Most nights, a stop by the local Mickey D’s was how we ended our night, and for that month that this super burger was on the menu, it was what we ordered.   We probably could have kept this item on the menu all by ourselves based on how many of them we consumed, but as expected, when the month ended, so did the Super Hero Burger.  And alas, another fast-food item was relegated to my list of fondly remembered food from back in the day.

In all the years since its initial release, it has yet to see the light of day again. It really surprises me too, since it would be so easy to roll it out for different promotions under different names. Hell, a tie-in with the MCU would make perfect sense for bringing it back. I doubt it, but maybe there was some kind of exclusivity with DC regarding this burger.

If you worked at McDonald’s back in ’95 and remember this thing, hit me up, as I want to know more about it. And that whole taste of the month thing. Any memories any of you out there have about that from 1995, get in touch as well via the comments so I can try and piece it all together.

    McDonald’s McD.L.T.

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    The McDonald’s McDLT gets mentioned on its fair share of fondly remembered food lists and for good reason. Of all the great, and horrible, things to ever grace the menu of McDonald’s, the McDLT was one of the best items they created. I was a fan during its all-to-brief run in the ’80s, and it’s the subject of this edition of Retro Ramblings.

    McDonald’s McD.L.T. was a burger similar in size to Burger King’s Whopper sandwich and featured mostly the same ingredients. A quarter-pound beef patty, lettuce, tomato, mayo, cheese, pickles, and ketchup on a toasted sesame seed bun. The beauty of the McDLT though was its packaging. It came in one of McDonald’s signature styrofoam containers. But this one was slightly different from all the rest, as it featured two separate compartments instead of one. 

    On one side, the bottom bun and burger patty rested, while on the other were the rest of the toppings and the top bun. This allowed the hot parts to remain separate from the cold parts until you were ready to put it together and eat. And that was the brilliance of it all. A fresh-tasting McDLT when the hot patty met the cold toppings.  What I could never figure out though, was why the slice of cheese was included on the cold side.  To me, it would have made much more sense to put it on top of the patty on the hot side so it could get all melty.  But apparently, I’m not a genius like the burger builders at McDonald’s. 

    It was released in the early ’80s to much fanfare but was eventually pulled in 1990 due to pressure from environmental groups protesting their use of polystyrene containers. Once the divided container was gone, so was the magic of the McDLT. It was later re-released as the Big ‘n’ Tasty burger, but without the separated ingredients, the burger fell flat. 

    When I first discovered it as a kid, I was at the age where I was getting a little old for Happy Meals and found the McDLT to be a perfectly acceptable replacement for it. I’m guessing it was basically the novelty of it that turned me on to it, but it was a great burger in its own right so that kept me coming back for more. 

    As a side note, McDonald’s lost a little luster to me with the fall of those original foam containers. Each container was a different color to represent what was held inside, and even the McNuggets had a little compartment built-in to hold the sauce cup. I understand the environmental impact and agree with the decision to stop using them, but dang, they looked cool, and figure prominently in my memories of McDonald’s and childhood in general.

    The timing of the fall of the McDLT kind of lines up perfectly with my ascent to a teenager from childhood.  Maybe that’s why it holds such a special place in my memories, and why I miss it so damn much.