You know me and junk food. I just can’t seem to get it all out of my system. Such is the case today because I want to talk about an offering from McDonald’s that should still be on the menu. It was a special burger with a special tie-in, and when I’m through describing it, I think you’ll want it back as well.
McDonald’s has released more than its fair share of various hamburgers and sandwiches through the years. Some have been big hits, and others have been colossal flops. And while different ones like the McD.L.T. have been discussed at length through the years, the Superhero burger rarely gets mentioned. Let’s change that.
Historically, the Big Mac has always been the largest burger on McDonald’s menu. But for one glorious month in 1995, it played second fiddle to the Super Hero Burger. With its 3 (that’s right, 3!) burger patties on a hoagie-length bun, with two different slices of cheese, lettuce, tomato, onion, and mayo….this sucker was a monster.
The Super Hero burger had two promotional tie-ins attached to it. First and foremost, it was available during the release of the movie Batman Forever, and Batman, Robin, Riddler, and Two-Face all figure prominently in the advertising spots for this burger. Secondly, 1995 was the year that McDonald’s released a different burger every month, known as their “Taste of the Month”, and this was the featured item for one month. Speaking of the “Taste of the Month” promotion, I’m going to have to dig deeper into that for some future write-up. That was a great year for new products from McDonald’s.
But back to the Superhero burger…I was driving by that point in life, so that meant I spent a fair amount of time “cruising” through town. Most nights, a stop by the local Mickey D’s was how we ended our night, and for that month that this super burger was on the menu, it was what we ordered. We probably could have kept this item on the menu all by ourselves based on how many of them we consumed, but as expected, when the month ended, so did the Super Hero Burger. And alas, another fast-food item was relegated to my list of fondly remembered food from back in the day.
In all the years since its initial release, it has yet to see the light of day again. It really surprises me too, since it would be so easy to roll it out for different promotions under different names. Hell, a tie-in with the MCU would make perfect sense for bringing it back. I doubt it, but maybe there was some kind of exclusivity with DC regarding this burger.
If you worked at McDonald’s back in ’95 and remember this thing, hit me up, as I want to know more about it. And that whole taste of the month thing. Any memories any of you out there have about that from 1995, get in touch as well via the comments so I can try and piece it all together.