Taco Bell’s Texas Taco Sandwich of 1995

The Texas Taco Sandwich hit the market in 1995 with a fun commercial starring Jack Palance. Palance was coming off a resurgence thanks to the movies City Slickers and City Slickers II, so he lent credibility to Taco Bell’s latest offering with a Texas flair. I was driving by the time this came out, so as soon as I saw the first commercials, I was making my run for the border to try one.

It featured Taco Bell’s traditional taco profile of seasoned ground beef or chicken, lettuce, and cheese, but also added diced tomatoes and a “special southwest sauce”. Some folks say they remember, and others theorize, that the southwest sauce on this was the same sauce used on the Bacon Cheeseburger Burrito that was also released in 1995 as part of another promotion. The real focal point of the Texas Taco Sandwich though was the shell. It was advertised as “Texas flatbread”, which was unique for the time since it was thicker than a tortilla shell. I personally can’t confirm this, but I believe it was an early version of the Gordita shell they would debut in 1998.

The Texas Taco Sandwich was a unique item that captured my attention, as well as my taste buds while it was on the menu. I do seem to remember it being larger than the later Gordita, but it probably had to be since it was marketed as being associated with Texas. Everything is bigger in Texas I hear.

Pepsi Free

I have long been a connoisseur of sodas. Through the years I’ve probably tried every new offering that hit the shelves at least once. And for whatever reason, a simple can of caffeine-free Pepsi really hit the spot for me. Of course back then, I didn’t know it was just caffeine-free Pepsi, I thought it was it’s own kind of thing. I was hooked on Pepsi Free.

While technically, this is still available, it’s just not the same as it was in the beginning.  The can has changed, and there are no longer many advertising dollars spent on it.  Today, you know it simply as Caffeine Free Pepsi. 

Back in 1982, Pepsi became the first major soda company to introduce a caffeine-free soda to their product line.  They pumped a lot of advertising dollars into the launch and continued to heavily promote it throughout its lifespan. 

The original can was a reddish-orange in color, with a blue logo outlined in white, and struck quite an image to a young soda fan like myself.  While not really knowing what it even was, I was hooked by the can design, the promotion of this hot new thing, and the “taste”.  I swore to everyone that it was the best-tasting soda on the market. 

Everywhere I spotted a Pepsi machine while out and about with my old man, I begged for him to buy me Pepsi Free, and he would oblige.  At this point in life, I’m assuming that he was more than happy to supply a can of “pop” without as much kick as other sodas so he may hopefully get a little peace and quiet in the afternoon without a wired child running around. 

The product in its original name was phased out in 1987.  From that point on, it’s been known simply as Caffeine Free Pepsi. But I believe the sales would rise a little if they would go back to that beautiful orange and blue can.

Superman Peanut Butter

Superman Peanut Butter

It’s funny how some things can just pop into your head that you haven’t thought about in many years. This is one of those things.

Peanut butter is a staple in most American homes.  You can find it in cabinets, in lunch boxes, and in lunch pails all across this great country.  It’s patriotic….right behind apple pie. And you know what else is patriotic? Superman by gosh!  If you slap Superman’s name and image on a jar of peanut butter, you have the ultimate weapon against communism. 

At least that’s what a lot of us kids growing up in the ’80s in the rural area I lived in thought anyway.  We’d spend a lot of our time at recess after lunch playing Superman vs The Russians on the school playground.  No joke. We had our bellies full of Superman peanut butter and were battling the red menace to keep our playgrounds safe…just like in Red Dawn.  It was serious business. I even started a super-secret spy club in school to help combat the threat that we were exposed to on the news every night.  But I digress. 

Anyway, I’m not sure Superman peanut butter tasted any better than Skippy, Peter Pan, or Jif.  Actually, from what I’ve read online, Superman may have even been a cheaper variety than those others listed.  No matter the cost, that brand of peanut butter with Superman on the label is what I still identify as the epitome of peanut butter from my childhood. 

As a sidebar, I can explicitly remember one distinct point in time when I was eating Superman peanut butter.  It was January 28, 1986. We were out of school that day due to snow. I was sitting on the floor of our basement where I usually played, with a Superman peanut butter sandwich in front of me as I watched the launch of the Space Shuttle Challenger.  It was one of those moments where you always remember where you were and what you were doing….and I had Superman peanut butter to make me feel a little better as I watched those events unfold. 

Willow Magic Cups From Wendy’s

Willow was a movie that captured my imagination in a big way back in 1988. When I first saw the trailer for the movie, I was excited as hell. Not even really knowing the whole plotline didn’t stop me from acting out adventures based on it before it even hit theaters. But that excitement was tempered by the fact that I knew the chances of going to the theater to see it were slim and none, and I could practically go ahead and strike slim from the options.

Usually, when I would get pumped up for a movie that I wasn’t going to get to actually see in the theater, I was comforted by the fact that there would be movie tie-in merchandise to enjoy. But when it came to Willow, I hadn’t seen a thing that was due to come out. That was until I saw a commercial advertising Willow-themed kid’s meals at Wendy’s. The box art featured in the commercial piqued my interest but the show stealer was the Magic Cups that you could get there.

I knew I wanted them when I first saw them. Mainly because they were for Willow, but also because of their “magic” ability. The cups had a base scene printed on them, but the rest of the scene became filled in when cold liquid was added to the cup. That was a cool feature at the time, and certainly was deserving of the moniker “magic cup”.

While I may have never been able to convince my parents to go to the movies with any kind of regularity, talking them into going to Wendy’s was pretty easy since it was a favorite for both of them. So on the next trip there, I got my Willow Kids meal and my first and only Magic Cup.

I never really cared much for cups that were offered by fast food places, but these Willow Magic Cups were one of the exceptions. I only managed to get one of them while they were available, but I held onto it for years. In fact, I held on to it so long and used it so much that most of the paint wore off of it. Once the paint was gone, so was the “magic”, but the memories remain.

Here is a photo I found online of the cup that I had:

Hardee’s Fried Chicken of the 90s

Hardees Fried Chicken

Like most other American households in the 1980s, when my family wanted fried chicken, we got it from Kentucky Fried Chicken. Not KFC, but Kentucky Fried Chicken. We weren’t all metro back in those days using just the initials to identify the fast food chain. Other than the price, not much has changed from then to now. You can still get an 8-piece bucket of chicken, along with two family sides, and four biscuits. It’s an American staple at this point.

But then in the early ’90s comes Hardees with their fried chicken offerings. The chain had purchased the Roy Rogers chain and started using their recipe to sell fried chicken in a good deal of their locations. Not having a Roy Rogers anywhere close to here, we were totally unfamiliar with their brand of chicken.

Coupon for Hardee’s Fried Chicken Family Meal, Johnson City Press 1995

My family was a little skeptical in the beginning for a couple of reasons. One was the fact that here is this burger chain selling fried chicken all of a sudden. It was as foreign of a concept as Kentucky Fried Chicken starting to sell Big Macs would have been. And two, how is anyone going to compete with the Colonel’s secret blend of herbs and spices? Well, the answer to that part is they couldn’t, but Hardee’s could certainly compete with the Colonel’s extra crispy recipe. The chicken at Hardee’s was of the extra crispy variety, which I loved, but the bigger draw was the biscuits.

The biscuits at Hardee’s have always been at the top of the fast food biscuit world, and because they were now selling fried chicken, you could get their signature biscuits at any time during the day. It was almost like a little slice of heaven had fallen to earth. But the chicken and biscuits combo proved to be a good one, and for a while there, my family switched to Hardees when the craving for fried chicken hit, and we didn’t really go away from it until Hardee’s pulled it from their menus around these parts. But I still think back on it and remember fondly all of the weekends at the lake, busy evenings after school, and Sunday afternoons eating Hardee’s fried chicken and biscuits while watching my NASCAR with my old man.