Category Archives: Hardee’s

The Summer of Thunder at Hardee’s

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Days of Thunder hit theaters in 1990, and I was all in on it. All in except for actually going to see the movie itself in the theater. Back then, it was rare to convince my folks to go to a theater to catch a movie, so I usually had to live vicariously through whatever promotional tie-in merchandise was available when new movies came out. That task was made more difficult by the fact that a lot of my friends at school were getting to go to the movies on a regular basis to see whatever the hot new thing was, and I just had to stand around and listen to them talk about how awesome it was, and Days of Thunder sure sounded exciting.

Sure I had seen the trailers for it during television commercial breaks, and I have some faint memories of reading about it in a magazine. Maybe something like an issue of Cinescape, or maybe there was a special one-shot magazine released for it or something. I don’t know, but either way, I knew what the movie was even before my friends were describing all the details to me.

But anyway, Hardee’s rolled out these Thunder Racer cars, and I really wanted them. First, they were tied to a hot new movie that I wanted to see. Second, they were 1/64 scale die-cast cars and I was already a lover of both Hot Wheels and Matchbox cars and had quite the growing collection. And third, it was an additional toy I could snag on the weekend. I say additional because I would spend my weekly allowance on a toy while shopping on the weekend, but this gave me an opportunity to get a freebie.

You could get a Thunder Racer car for just $0.99 with any purchase…not just a kid’s meal. But it might as well have been offered with the kid’s meal as far as I was concerned because that was probably what I was ordering then, and there was no way I was leaving Hardee’s without a Thunder Racer car!

But you couldn’t just get them all on one visit, as a different one was available each week as you can see in the earlier photo. This meant that four separate trips had to be made to Hardee’s to get them all. A feat that I was unfortunately unable to pull off. I managed to get the first three…the City Chevrolet, the Superflow car, and the Hardee’s car but missed out on the Mello Yello one for some reason. Luckily for me, they were quickly released by Racing Champions as well and I was able to get the Mello Yello car that way. I never end up with Rowdy Burns’ Exxon car though.

I’m not sure what, if anything, was actually included in the Funmeal Pack meal promotion that was out at the time. I know the box featured Days of Thunder artwork, but I distinctly remember having to purchase the cars separately.

As I continued to get the various ones I had, they began to dominate play time in my room. At the time I had a few other Racing Champions cars as well, so NASCAR races were taking place on a regular basis that summer. Most of those races were won by the green and yellow City Chevrolet, but every now and then, that beautiful orange Hardee’s with Russ Wheeler at the wheel snuck out a win.

But now let’s talk just a bit about the Days of Thunder cups you could also get from Hardee’s. My brother was a big fan of special cups in general, but Hardee’s cups in particular. He has a full set of those Moose cups at one time, and numerous others as well. At this point in time, he had no trouble attaining whatever special merchandise like this he wanted as he had a job and was driving.

While I never personally cared for most cups like these, the Days of Thunder cups were ones I really wanted. I guess I just wanted to show my support for a movie that I hadn’t seen for some reason. Or I just thought they were really cool looking. Or both.

The artwork on the cups is great, and the colors really pop. I like how the Days of Thunder title logo appears on the cup in the same color as the car featured on each one. You can’t see it in the photo above, but on the backs of the cups were stats on the drivers of the cars. That could be perceived as a little lazy though since Cole Trickle drove three of the cars featured, and the stats could all be the same.

I can’t begin to calculate how much money my mom had to spend at Hardee’s on me that summer. But the food had to be bought to purchase the cars. They were $0.99 each. And you had to buy a 32oz drink to get a cup. Well, now that I think about it, I guess you could purchase a 32oz drink and get the cup, and make that the purchase that qualified you to buy a Thunder Racer car. Maybe she didn’t spend all that much after all.

Regardless of how much was spent, it was all worth it in my eyes because I can remember that summer better than most, and I always refer to it as the “summer of thunder”.

Hardee’s Fried Chicken of the 90s

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Hardees Fried Chicken

Like most other American households in the 1980s, when my family wanted fried chicken, we got it from Kentucky Fried Chicken. Not KFC, but Kentucky Fried Chicken. We weren’t all metro back in those days using just the initials to identify the fast food chain. Other than the price, not much has changed from then to now. You can still get an 8-piece bucket of chicken, along with two family sides, and four biscuits. It’s an American staple at this point.

But then in the early ’90s comes Hardees with their fried chicken offerings. The chain had purchased the Roy Rogers chain and started using their recipe to sell fried chicken in a good deal of their locations. Not having a Roy Rogers anywhere close to here, we were totally unfamiliar with their brand of chicken.

Coupon for Hardee’s Fried Chicken Family Meal, Johnson City Press 1995

My family was a little skeptical in the beginning for a couple of reasons. One was the fact that here is this burger chain selling fried chicken all of a sudden. It was as foreign of a concept as Kentucky Fried Chicken starting to sell Big Macs would have been. And two, how is anyone going to compete with the Colonel’s secret blend of herbs and spices? Well, the answer to that part is they couldn’t, but Hardee’s could certainly compete with the Colonel’s extra crispy recipe. The chicken at Hardee’s was of the extra crispy variety, which I loved, but the bigger draw was the biscuits.

The biscuits at Hardee’s have always been at the top of the fast food biscuit world, and because they were now selling fried chicken, you could get their signature biscuits at any time during the day. It was almost like a little slice of heaven had fallen to earth. But the chicken and biscuits combo proved to be a good one, and for a while there, my family switched to Hardees when the craving for fried chicken hit, and we didn’t really go away from it until Hardee’s pulled it from their menus around these parts. But I still think back on it and remember fondly all of the weekends at the lake, busy evenings after school, and Sunday afternoons eating Hardee’s fried chicken and biscuits while watching my NASCAR with my old man.

Hardee’s New York Patty Melt Burger of 1993

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Back in 1992, Hardee’s stumbled across a major hit when it introduced its now-iconic Frisco Burger.  They combined grilled sourdough bread (in a round slice) with a 1/4 lb burger patty, two slices of Swiss cheese, bacon, mayo, and tomatoes and turned them into a culinary masterpiece.  After strong sales upon release, they were looking to duplicate that success. Enter the New York Patty Melt. 

Introduced roughly 4 months after the launch of the Frisco burger, the New York Patty Melt was the heir apparent to their first hit.  Unfortunately, it was not to be. Sales of the Patty Melt didn’t come close to those of the Frisco burger, and it was dropped from the menu about 6 months after its introduction.  But man, that was a great six months. 

The New York Patty Melt borrowed from its famous Frisco cousin and used a regional favorite bread by using New York Rye.  Sliced the same way as the Frisco (round), it too was grilled and paired with a 1/4 lb beef patty. A layer of a melted cheese blend, crispy bacon, and soft grilled onions finished off this burger.  Like most kids, I wasn’t a big fan of onions, but on this burger, they fit right in. But for me, the real star of this taste sensation was the rye bread. I had never had it before, but this burger moved the bread up my list of favorites in a hurry. 

As is the case when doing a piece like this, I was quite disappointed when I went to order it one time only to be told that it was no longer available.  If my father hadn’t been standing there beside me, my fifteen-year-old self may have let out a string of curse words aimed in the cashier’s direction. Luckily, however, the Frisco Burger was still available, and it ranked pretty high on my list back then too.  But for me, the Frisco Burger was always the Sundance Kid to the New York Patty Melt’s Butch Cassidy.