Tag Archives: Advertising Archaeology

Spooky Old Comic Book Ads

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We’re going back to the old comic book ad well again. Don’t worry, it’s a deep well, and I can keep going back over and over again and probably will never run out of fun/cool ads to showcase and talk about. If you’re not familiar with the concept, you can get up by checking out the previous posts looking at old comic book ads here, here, here, and here. For this edition, we’re looking at ads that have a spookier vibe than normal in celebration of the Halloween season. Let’s jump into it!

Shrunken Head Apple Sculpture (1976)

We’re starting off with this beauty from the late-’70s. The Shrunken Head Apple Sculpture Kit seems like such a weird toy to be marketed to kids, but here you go. The ad itself gives oss suffecient spooky vibes with the shrunken head itself, and the box art featuring Vincent Price. I just looked one of these kits up on eBay, and one still in the box will set you back a few hundred dollars.

Elvira T-Shirt (1986)

Elvira always fascinated me growing up. While I wasn’t anywhere close to an area to see her original show on TV, I was still well aware of her existence. From her appearance at Wrestlemania 2 to her guest-starring role on The Fall Guy the same year, I became a big fan pretty quickly. Both of those appearances took place in the same year this shirt was offered. Had I seen this offer then, I probably would have thought about picking one up.

Tales From the Crypt (1991)

Tales From the Crypt was such a great series back in the day, and I imagine it still holds up pretty well today. Did the Cryptkeeper subplant Elvira as the favored horror-themed show host when he came along? That one is worth thinking about. This ad is really nothing special in and of itself, but the Cryptkeeper is always ready for spooky glam shots. Why oh why isn’t Tales From the Crypt streaming on HBO Max? We need it in our lives for not just Halloween, but year round.

Trading Card Treats (1991)

Whoever came up with the idea of creating packs of trading cards to give out on Halloween was a genius, and a saint. What surprises me is that the idea never caught on and became a thing. When I was young and trick-or-treating on my grandmother’s street, there was an older gentleman that would give cards out instead of candy. He would purchase plenty of packs of Topps Baseball cards for the given year, and every kid that came to his door got a whole pack! His was my favorite stop every year in those days.

These Trading Card Treats were just such an awesome thing to do. The ad doesn’t specify how many cards are in a pack, nor how many packs come in a box. It’s possible that the packs/cost ratio was such that it wasn’t feasible for a lot of folks to give these out, thus killing off the idea in general. I need to search eBay and see which bags of these are available for good prices. It would be cool to give out packs of those Universal Monsters cards or Marvel Comics cards this year.

Nabisco’s Wicked Halloween Party (1998)

So back in 1998, it looks like Nabisco was throwing the coolest party on the block, and if you were lucky enough to be one of the winners, you have a story to tell for the rest of your life. The 15 Grand Prize winners got to party with the Universal Studios classic monsters and an all day tour of Universal Studios in Florida…with no waiting in any lines. That’s pretty bad ass.

Aside from the cool prize, the ad itself is great. It’s got the colors that set the mood for the season with the purple, orange, and prominent green font. The Universal Monsters are there too just so you KNOW it’s Halloween related.

Silver Shamrock Masks

So this one doesn’t really count since it isn’t a real ad. Someone put a lot of time and effort into creating such a true looking comic book ad to advertise the Silver Shamrock masks from Halloween III: Season of the Witch. Hell, this is better looking than all of the real comic book ads in this post. I just love this one so much, especially since I just watched the movie for the first time. We need more real products advertised in this fashion these days. That may be part of whats wrong with the world today.

Thanks for taking a little time out of your busy day to read about a few spooky old comic book ads. This is the fifth installment so far, and there will be plenty more to come in time.

Mortal Monday 1993

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So I missed this anniversary by a day, but way back on September 13, 1993, the home video game version of Mortal Kombat hit stores in an event dubbed Mortal Monday. The Mortal Kombat arcade game was an instant hit when it landed in arcades around the country, so turning it into a game for home consoles was a no-brainer.

I probably played the arcade version just a couple of times when it got big, but being as how there weren’t any arcades close to where I lived made playing it more than that a virtual impossibility. But I was still excited for the game coming to home consoles nonetheless.

I was a Street Fighter II fan and played it at home all the time, so another fighting game seemed cool. Now I wasn’t one of the fanboys who were all excited about the fatalities and such, I just enjoyed fighting games. Mortal Kombat had an interesting story attached to the game so that was a plus as well. But my friend Geoffrey couldn’t shut up about it’s pending release. Between his excitement, the plethora of commercials advertising it, and the many ads for it in comic books and magazines were enough to make my head spin. When Mortal Monday finally arrived, I was kind of relieved because I wouldn’t be inundated with the hype anymore. Or so I thought.

What overtook that was Geoffrey’s non-stop babbling about how awesome the game was. He was one of those Sega Genesis kids, so his version had the fatalities intact. The SNES version did not. I still sometimes wonder what kind of deal Sega made to have that kind of exclusivity. But I did my duty as a best friend and went over to his house to play it, and enjoyed it, but not like he did. He just could not shut up about that game for weeks. But me, I went home and played Street Fighter II. That was my game.

But looking back on it all now, it was quite the promotion for a video game, and it even had a cool tag line in “Mortal Monday”. They drilled that into people’s heads. I guess it worked since the franchise went on to spawn numerous sequel games and movies.

Happy belated anniversary to Mortal Kombat and it’s Mortal Monday promotion.

If you’d like to read more about Geoffrey and video games, check out the entry for the Game Genie in an old comic book ads post I did, Even More Old Comic Book Ads. And if you remember the hype, share your memories in the comments!

Old Masters of the Universe Ads

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Friday Five is a quick list of five things with a common theme, and instead of doing a big write-up, I’m doing it in pictures (or videos) with just a couple of sentences to give context to the picks. You can play along by adding some of your own in the comments.

The early days of the Masters of the Universe brand were fascinating. I’ve covered a couple of the early ads here and here, and in this Friday Five post, we’re going to take a look at five more.

I’m not sure exactly when this ad is from, but it’s either from 1981 or very early 1982, as the quip at the bottom of the scroll says more figures will be coming later in 1982. And the fact that it only features characters from the original wave of figures, solidifies that thought.

The Beast Man interpretation is pretty cool in this one. I’m sure it would have been difficult to convey this look onto a plastic action figure, but that would have been a great-looking figure. It would have also been good if this interpretation was what we had gotten in the animated series as well. It would have been pretty hard to portray him as a goof like they did if the character looked like this.

Here’s another one from the early days, and it’s a sale ad from a newspaper. Again, only some figures from the original wave are featured. It’s interesting that it’s Beast Man and Stratos featured in the ad and no He-Man and Skeletor. But even though they are featured prominently, the ad seems geared more toward promoting Castle Grayskull instead of the figures.

While that $21.47 price tag after rebates sounds appealing, if you adjust it for inflations, it works out to be $65.92 in 2022 dollars. That’s right in the range I would think it should be. The figure’s price of $3.88 translates to $11.91. At that kind of price point, I’m surprised I ended up with as many figures as I did as a kid.

This ad is from 1982 and from a newspaper as well. Besides advertising several cool toys, this ad promotes the ability to meet He-Man and Skeletor in person at the local department store.

Those in-person meeting opportunities still fascinate me. They certainly weren’t going to happen in my neck of the woods. I’ve seen just a few pictures online, and don’t believe I’ve come across any stories from anyone who actually went to one. If you ever got to go to one, by all means, please share your story in the comment section.

This is a beautiful ad right here. It’s an ad from some kind of trade magazine trying to entice store owners to carry the product. Using Star Wars figures in the background is a nice move as they try to show that those toys are the past, and He-Man is the future. It details how popular the line was the year before, selling over five million figures, and promising more new figures to come. Towards the end, it mentions the opportunities for in-store experiences like we saw in the previous ad. I’m sure with the powerful imagery featured, and those statistics on sales numbers from the year before, this ad convinced a few more stores to get on board.

And finally, we come to an ad from late in the brand’s heyday. This is an ad for the Masters of the Universe magazine, which was a quarterly magazine that was only available through subscription. It features three actual issues in this ad, and if you want to see what this magazine was all about, check out the Time Capsule feature here on Retro Ramblings to browse through the entire issue pictured on the far right.

When it came to magazines like these, I always drooled over them. They were available featuring brands like MOTU, G.I. Joe, The Smurfs, Barbie, and more. The closest I ever got to that was a subscription to LEGO’s Brick Kicks magazine in the late ’80s. I was disappointed by it, but I believe I would have found this magazine fully worth the time since I was a bit younger and it would have been geared more towards my age.

If old Masters of Universe stuff is your thing, then don’t leave the sight without checking out the full scan of the 1986 Masters of the Universe Toy Catalog.

Masters of the Universe Toys Ad (1984)

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This may be my favorite ad out of all of the many ones that were printed for the line. If it’s not at the top of my list, it’s certainly in the top five. The image of the kid having a ball playing with the MOTU figures with his Mom over his shoulder fills me with nostalgia because my own Mom would sometimes watch me play with various toys.

I have no idea where this ad originally appeared, but I can tell it was a two-page spread. Can you imagine how awesome it would be to be thumbing through some magazine and all of a sudden you turn a page and BAM!, this ad smacks you right in the face!

Looking at the figures that are prominent in the ad, it can be guessed that this ad is from 1984. Everything pictured was on the market by 1984, and I don’t see anything that was released in 1985 or later.

There are 18 different action figures from the line pictured, and I had 17 of them with the lone exception being Webstor. But I did get a chance to play with Webstor on occasion because my cousin Tim had him. I really dug the Webstor figure because of his cool backpack grappling hook feature that allowed him to scale objects with the pull of the string coming out of the bottom of the backpack.

Of the figures pictured here, it’s hard for me to narrow down my favorite. The Battle Armor He-Man and Skeletor figures were cool with their rotating check plates that showed increasing damage during battle. But Cobra Khan had the cool “spitting” feature where you could fill him up with water and pump his head like a spray bottle and it would squirt out of his mouth. Then there are Fisto and Jitsu with their action arm features, and Whiplash with his elongated rubber tail. Dang, those figures were just so much fun back then.

Besides the figures, you’ve also got both Castle Grayskull and Snake Mountain present, showing off the cool playsets that were available as part of the line. I had both of those too. I got Castle Grayskull for Christmas one year, but can’t recall when and where I got Snake Mountain.

In closing, this ad just brings a ton of memories flooding back to me, and I wish I could go back in time…not just in body, but in mind and youthfulness and live through the boom period of the Masters of the Universe again.

A Christmas Story Ad from 1992

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TBS was one of my favorite TV channels in the late ’80s and the early ’90s, so I like to go back in time and talk about the things that made me love it so much.

A Christmas Story hasn’t always aired as a 24-hour marathon on Christmas on TBS.  That tradition didn’t begin until 1997.  Before that though, TBS did show the movie at various times throughout the holiday season.  The ad pictured above is from 1992 and was from the time that TBS was running the TBS Award Theater movie most days at 10:35 am.  The criteria for the award feature was pretty simple I think, in that as long as a movie had won any kind of award, that was all the excuse they needed to run a movie in that block.  

This ad in particular is one I come across advertising a TBS Award Theater showing of A Christmas Story from an issue of TV Guide from the week of Christmas in December of 1992. I can’t remember the date of the showing though, because I didn’t think to write it down or keep up with it, but it was almost certainly on a weekday. Being out of school on Christmas break that week every year means that I may have very well watched this exact airing in 1992.

The as is a good one as it features Ralphie in his cowboy get up from his dream sequence of ridding the neighborhood of Black Bart and his gang with his trusty Red Ryder B.B. Gun. While I’m a huge fan of the thought of this movie airing in its now traditional 24-hour marathon on Christmas Eve, I also like the idea of it being destination viewing on random days in the month of December.

And if you’re someone who likes the movie and/or the marathon (and I know you are), then check out my friend Jeff’s feature A Brief History of the “24 Hours of A Christmas Story” Marathon over at The Retro Network!

Masters of the Universe Model Kits (1984)

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I was flipping through some old comics books the other day, and came across some random title from 1984.  As I was flipping through it, I came across a bevy of kick-ass old advertisements.  These are too cool not to share, so here is the first one. 

We’re starting things off with my favorite one of the batch.  Up until I saw this, I never had any idea that Monogram made model kits of the MOTU vehicles.  I was big into model kits back in the day, and He-Man was my hero, so how this escaped me for all this time is mind-boggling.  This Talon FIghter and Attak Trak just look bad-ass, and I wonder if any of these kits could still be found on eBay? 

Yep.  A quick search pulled up an Attack Trak kit still sealed in its box for $225. 

Digging a little deeper, I also find a Roton still in its box for $92!  That seems like a steal.  The box looks a little beat up, but I’d personally be looking to pick one up to put together, not leave in the box. 

And with even more digging, I just found the Talon Fighter!  It says it’s complete and the only thing I see missing is the plastic wrap from around the box is missing.  It’s currently listed for $95.  You can click on any of the links I added to go right to the auction listings for each. 

So what say you?  Do you even remember these things?  The prices sound reasonable in today’s market?  I’m going to have to think on this for a bit. 

A Line in the Sand Board Game

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A Line in the Sand is a game I drooled over every time I saw it in old comic book ads in the early ’90s. My problem was, that living in a rural area I had no stores around that carried niche items like this, so I’ve never actually played the game. But I’ve studied it quite a bit since the internet became a thing, and here’s what I’ve learned about it.

A Line in the Sand is a game detailing the Persian Gulf War fought in the early 1990s. Many of the mechanics are similar to that of other TSR wargames like Red Storm Rising, so players of their games should easily be able to jump in and play this one.

Two versions of this game are played. With less than 5 players, the game is pretty basic, where military might is what wins the game. Players take sides, usually a combination of Middle Eastern nations plus the US. In the two-player version, for instance, it’s the US & Allies vs. Iraq; in the three-player game “Holy War”, it’s Israel vs. Iraq (and Yemen and Jordan) vs. Saudi Arabia (and Syria, Libya, and Lebanon), and so on.

Continue reading →

Classic Cereal Commercials

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This edition of Retro Ramblings is kind of a combined post. A combination of a classic commercials posts mixed with a forgotten foods post. It’s two great tastes that taste great together! Let’s watch some old cereal commercials and let our mouths water and our memory glands tingle.

Honey Nut Cheerios starring Hulk Hogan (1985)

My earliest memories of eating cereal center around eating Cheerios. I guess my Mom wanted me to eat a healthier cereal like that instead of the really sugary kinds. That was until I saw this commercial. Being the huge wrestling fan that I was, I wasn’t hearing anything about not switching my Cheerios to Honey Nut Cheerios because Hulk Hogan liked them. It wasn’t long until the switch was made, and then once the sugary cereal barrier was broken, there was no turning back.

Mr. T Cereal (1980 something)

Of course, I was on the A-Team bandwagon from the beginning, and yes, B.A.Baracus was my favorite character. Then the Mister T cartoon hit, and I was all in on that too. So when Mr. T cereal dropped, I was down. I can’t even remember what it tasted like, but the commercial mentions brown sugar, so it was a sweetie. And since I had already popped my sweet cereal cherry, this was a logical step. But the song in this commercial. I ain’t gonna lie, that’s just a bad jingle. But with the excitement and the urgency in the vocalist’s voice, you knew you just had to get to the store and get a box of this.

Smurf Berry Crunch Cereal (1983)

Back in the early to mid-’80s, what kid worth their salt didn’t like the Smurfs? It was hard NOT to like them because the little blue bastards were everywhere. They had the hit cartoon, toys, pajamas, clocks, socks, velvet posters, and so much other crap, you really couldn’t get away from them. And then came the cereal! And if you were already a fan of the cartoon, this commercial was just like an extension of that. It made it feel like buying a box of this stuff was your duty as a fan. I bought in hook, line, and sinker. But of all the cereals on this list, this may have been my favorite. It was pretty much like Cap’n Crunch Berries cereal, but with a more fun theme. In the future, we’ll have to cover the sequel cereal, Smurf Magic Berries. That stuff was the shit too!

Kellogg’s Nut & Honey Crunch (1987)

This cereal was so good. Since in theory, it would seem healthier than the other cereals already mentioned, I guess my Mom was more than ok with buying this for me. And of the cereals on this list, this by far had the best hook to the commercial with everyone saying the name of the cereal, but whoever is around takes it the wrong way. It was a simple gag that they could do a lot with, and they did. Like the spoof at the end with the cowboys. I imagine calling one of those tough sumbitches “honey” would have resulted in a beatdown of the first order. It was a different time. But the cereal was damn tasty.

Kellogg’s Big Mixx Cereal (1990)

What in the hell is that mascot supposed to be? If you listen to the people in the commercial, they’re just as confused as I am. While it may come across as hokey, it’s still a pretty cool visual mixing up the different animals to emphasize the mix of the cereal. The moose head is the best part, and that’s not up for debate. I don’t ever remember having this cereal, but these days, it seems like I would embrace it like a warm blanket on a cold night. This is one that needs to come back to store shelves. And bring back the commercial too. It’s one I wouldn’t mind sitting through while streaming an old episode of Buck Rogers or something equally as awesome.

    Rollergames: The Nintendo Game

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    For this post, we’re going back to 1990 to look at an ad featuring a Nintendo game I found under the tree that year. That’s all the reason I need to consider this a Christmas-themed post.

    Now as for the ad itself, it’s pretty swank. It does its best to make the game sound exciting by throwing out those blurbs about what you’ll face in the game. Unfortunately, some of those things just don’t sound exciting. The Karate Creeps and Combat Copters sound great, but when you have to start naming off things like Open Manholes and Vicious Dogs, it could be an indicator that your game isn’t exactly Contra.

    But it does highlight some screenshots, and the shots they chose to show make the game look really good. The broken highway in particular makes it look like a game you’d want to play.

    Now don’t get me wrong, I’m not knocking the game. I really liked it. The fighting aspect was fun in its own way, and the skating aspect added a degree of difficulty not often seen in side-scrolling games. Like, after you landed a jump you had to instantly react because your player would just keep going. While that doesn’t sound all that bad, think about all the spots in games where you have to make numerous consecutive jumps and land on little spots between them.

    The problem this game suffered from was false advertising. I mean, if you were watching Rollergames on television, you were expecting a roller derby on a figure-eight track with the massive wall of death and alligators potentially on the track. But what you go was a side-scrolling fighting game. It’s like they had a game designed that they felt they needed to attach a brand to, and Rollergames was it.

    They did keep the teams from Rollergames intact, as you had your choice of three playable characters. A girl from the Hot Flash, a guy from The Rockers, or “The IceBox” Robert Smith from the world-famous L.A. T-Birds. The managers of the heel teams were also represented, as they were featured as level bosses throughout the game.

    The Rollergames TV show didn’t have a large following. I mean, it only lasted 13 episodes. So Konami was already drawing from a limited pool and the fact that the video game wasn’t like what was seen on TV further limited its appeal. But none of that stopped me from enjoying it. I liked the game for what it was and spent many hours on it. Especially on Christmas day in 1990. There…that last sentence reinforces that this is a post for Christmas.

    Five Classic Christmas Commercials

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    Man, what better way to keep getting pumped up for Christmas than watching some old Christmas commercials!  No?  You’re not a fan of commercials, are you?  Well, once upon a time I didn’t use to be.  But that was back in the days before Tivo, Netflix, and other streaming services that allow you to skip all the advertising. 

    These days, I find myself kind of missing commercials.  Not every commercial break, but some old commercials in particular.  It was rare, but sometimes commercials could actually enhance the show you were viewing.  Hang on…hear me out!  I can remember watching Mickey’s Christmas Carol Special that aired on NBC every year in the mid-late ’80s, and when the commercials that aired were Christmas in nature, it kept the cool Christmas vibe going for my young self.  So these commercials we’re viewing here today get a pass.  That seems like enough of an opening…let’s get to five of my favorite classic Christmas commercials.

    Folgers Coffee – Peter Comes Home for Christmas

    I’m not sure why this commercial ever touched me as a kid.  It probably had something to do with the fact that my old man traveled a lot, and there were times he would come in early in the morning like this.  Never at Christmas though.  He was always in town for that.  But whatever the reason, this commercial has continued to resonate with me for all these years since I first saw it air. 

    I think it really embodies the spirit of Christmas in the form I like to think of it.  Families being together, and enjoying simple things in life like a fresh cup of coffee is endearing to me.  I actually keep this commercial on my Christmas playlist on YouTube to make sure I see every season. 

    Polaroid Cameras

    One of the great frustrations for me growing up was trying to prove or disprove that Santa Claus was real.  I tried my own ways of getting to the bottom of things, but trying to snap a picture with a Polaroid camera was never one of them. I give these two kids an A for effort here, as their plan kinda worked.  They just didn’t anticipate Santa being a petty thief and sneaking away with their snapshot. 

    Budweiser Clydesdales

    There’s something about those old Budweiser commercials featuring their famous Clydesdale horses that I just love.  Now, there was never any drinking in our family, but that didn’t stop us from enjoying these commercials.  And this one, in particular, is really good.  Just seeing those horses tromp through the snow with the Christmas music in the background is enough to take me way back in time to maybe a Friday night in front of the fireplace while the folks watched the latest episode of Dallas.  It makes me think of all those good old days in the ’80s. 

    Fruity Pebbles Cereal

    Ok, so here is another product I identify with Christmas, based pretty much on just this commercial.  Now I’ve always loved me a big bowl of delicious Fruity Pebbles, and it doesn’t have to be Christmas for me to enjoy them.  But I always make sure I have some on hand for the holiday season.  When it gets to be about October, I start keeping my eyes out in the stores for the special Christmas edition of the cereal with the red and green pebbles. 

    This commercial embodies the Christmas spirit as well as Fred finally lets Barney have a bowl of his Pebbles that he’s always after.  Maybe those kids should have paid attention to this lesson and let the Trix rabbit have some for Christmas. 

    McDonalds Ice Skating

    Of all the commercials on this list and all the commercials that have ever aired with a Christmas theme, this one is my favorite.  I’m not sure I can pinpoint exactly when I first saw it, but I CAN pinpoint when it first connected with me.  It was on during the airing of Mickey’s Christmas Carol in 1985.  For whatever reason, watching the sad tale of the little boy who was left behind while everyone was ice skating was something that I held on to.  Nowadays, I include this commercial on every bootleg Christmas special I put together for my kids.  I really don’t associate Ronald McDonald with Christmas in any other way, but for this 30 seconds, he’s as big a hero as Santa Claus. 

    Well, that’s it.  Five classic Christmas commercials that I never minded seeing pop up in the middle of my favorite show.  Do you have any old favorites?   Share them in the comments if you do.