O'Boisies

O’Boisies Potato Chips

Those little Keebler elves have made a lot of tasty treats in their day.  Unfortunately, a lot of them left the shelves far too quickly.  O’Boisies, for me, is the primary example of this.  They hit the market in the mid-late ’80s and were gone by the early ’90s.

Keebler always tried to claim that O’Boisie’s weren’t a “chip”.  I’m not sure what they thought they were, but they were the finest example of a potato chip that I can think of.  The flavor in these things packed quite a punch.  It seemed like they had a higher salt content than other chips, and their main feature was little pockets of air baked into them.  This made them one of the crunchier chips I can recall….and when it comes to potato chips, I want them crunchy! 

You could get O’Boisies in Original, Sour Cream & Onion, and BBQ flavors.  I’ve never been a fan of BBQ chips, but I was all in on the other two flavors.  You could always find these chips in our pantry for an after-school snack, or a Saturday afternoon pick-me-up while playing Nintendo.  But my favorite memory of them is that my Mother and I would sit at night snacking on them while watching Nick at Nite when my Dad was out of town and my brother was at work.  And in recent years, she and I would mention them to one another and reflect back on those good times. 

Mickey

Mickey was born in the '70s, grew up in the '80s, and came of age in the '90s. He is the co-founder of TheRetroNetwork.com, runs ComicBookAdArchive.com, and is the host here at Retro Ramblings, a blog filled with nostalgia. When not writing about old stuff, he's out fighting for truth, justice, and the American way. He also makes damn good chili.

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3 thoughts on “O’Boisies Potato Chips

  1. Okay I’m with you Mickey! Who should we contact about O’Boises? I loved this chip and need it back ASAP. I’ve always wondered what happened to them…

    1. So why did they go away? Were they cost prohibitive to make? Did interest in them die off? Even though they were big, did they just not capture the market share that Keebler was looking for?

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