Nabisco unleashed Suddenly S’Mores on the world in 1990, and I was in on them early on. I had seen the commercial numerous times and was on the lookout for them at the grocery store every time we went. Growing up in our rural area, we were always behind other parts of the country when it came to the timeliness of receiving new junk food on the shelves.
So after a while, we finally got them in our area, and I was elated. I remember when we first opened them. They were such a novelty at the time, that the whole family wanted to try them, so there we were, all four of us gathered around the microwave to watch the magic. That’s because the gimmick of Suddenly S’Mores was that it was an uncooked s’more basically. There were the two “graham crackers”…really just two graham-flavored cookies, chocolate on each one of them, and some kind of dehydrated marshmallow sandwiched in the middle. You had to microwave them and then you’d have fresh, warm, gooey s’mores.
Back then, microwave doors were a little harder to see through than they are now, and my mom was a big proponent of how a microwave would destroy your eyes if you looked into it while it was cooking, so she was trying her best to keep my dad, my brother, and me away from the door. All of this took place in like 15 seconds because that’s about all the time they needed to do their thing.
When the first one was ready, I got the honor of trying it. At the same time, my brother was putting one in to try. That first package we had didn’t make it through the first night. We liked them so much, we ate the whole thing!
Of course, Mom was much more willing to part with the money they cost on the next visit since Dad asked her to get more. Our enthusiasm waned a little and the second pack lasted two nights. Things went on like this a couple of more times before the novelty really wore off for everyone in the family but me. I loved those things and was enjoying them on a regular basis.
Then one afternoon I was too lazy to microwave them and just opened a pack and ate one. I found that they were just as delicious as the microwaved version but in a different way. It’s hard to explain, but I really liked them straight from the package. I started taking them to school in my lunch as my dessert and soon found another redeeming quality about them…they were incredible trade bait at lunchtime. Since they came two in a pack (I think), I was able to enjoy one and trade the other for things like a pack of Shark Bite fruit snacks, half of a fruit roll-up, or any number of other tasty treats.
It’s hard to dig up much information about how long these lasted on the market, but I don’t think they made it past 1990. It was a heartbreaker when I finally accepted the truth that they were gone and wouldn’t be coming back. It’s still one of the junk foods I miss the most all these years later.
