The Texas Taco Sandwich hit the market in 1995 with a fun commercial starring Jack Palance. Palance was coming off a resurgence thanks to the movies City Slickers and City Slickers II, so he lent credibility to Taco Bell’s latest offering with a Texas flair. I was driving by the time this came out, so as soon as I saw the first commercials, I was making my run for the border to try one.

It featured Taco Bell’s traditional taco profile of seasoned ground beef or chicken, lettuce, and cheese, but also added diced tomatoes and a “special southwest sauce”. Some folks say they remember, and others theorize, that the southwest sauce on this was the same sauce used on the Bacon Cheeseburger Burrito that was also released in 1995 as part of another promotion. The real focal point of the Texas Taco Sandwich though was the shell. It was advertised as “Texas flatbread”, which was unique for the time since it was thicker than a tortilla shell. I personally can’t confirm this, but I believe it was an early version of the Gordita shell they would debut in 1998.

The Texas Taco Sandwich was a unique item that captured my attention, as well as my taste buds while it was on the menu. I do seem to remember it being larger than the later Gordita, but it probably had to be since it was marketed as being associated with Texas. Everything is bigger in Texas I hear.