Highlights From a 1988 Toys ‘R’ Us Sale Paper

On this week’s episode of The Retro Network Podcast, Jason and I scoured through an old Toys ‘R’ Us sale paper from 1988. Even at just sixteen pages, the thing was loaded with all kinds of cool toys from the past. You can listen to us salivate over everything in the ad on the show, but here are five things from it that I want to highlight in this edition of Retro Ramblings.


Army Gear Playsets from Galoob

Until we recorded the show, I was completely unaware of the existence of these incredible looking toys. They’re kind of like Transformers in that they’re two distinct toys in one. Like the M-16…you could play with it as a machine gun while running around chasing the neighbor kids, but you could also open it up into a playset for the Combat Troops.

Besides the M-16, it looks like there was also a flashlight that transformed into an air defense station, a watch that transformed into some kind of missile base, and a pistol that turned into a 3-level silo…and they had sounds!

Not to mention the combat troops themselves which you would obviously need to ramp up the fun with the playsets. And for just $3.99 you got ten good guys and ten bad guys to battle it out. This is a line I’m going to have to look into further.

Bone Age from Kenner

Way back when, well I guess in 1988 as it turns out, I saw commercials for what I thought were pretty cool-looking toys. I never ended up having any of them, and they gradually slipped from my mind until just a few years ago. I searched high and low for a name for the toy line with no luck. Then I did what I should have done in the first place. I turned to Twitter for the answer and got it pretty quickly. Bone Age.

I had been enamored with the “vehicles” and the like from the line, and still am today. So when we flipped the page in the sale paper and happened upon these things, I was ecstatic. These aren’t even the best representations of the toys in the line. It wouldn’t fit this post if I started adding images from other sources, so you’ll just have to google them yourselves.

But the gist is that you’ve got these big skeleton dinosaurs and the cavemen that ride on them I guess. But some of the other toys in the line are net launchers and other such fancy weapons. Maybe the coolest thing about them was that you got to put the dinosaur skeletons together before you played with them, adding another layer of fun to the toy.

Crossfire from Milton Bradley

Raise your hand if you remember the badass commercial promoting this game. I can’t really see if you’re raising your hand or not, but if I could, and you weren’t raising your hand, I would pretend I didn’t see it out of pity for you. That commercial kicked seven kinds of ass and had more ass lined up down the street waiting to be kicked.

Besides Fireball Island, Crossfire may be the most fondly remembered board game from the era. It was pretty simple, as you and your opponent both were equipped with guns that shot small ball bearings across the surface of the board. You had to use those ball bearings to knock a couple of pucks into your opponent’s trench. At the same time, you had to keep your opponent from knocking them into your trench.

This game was just so much fun. It usually went quickly with someone winning after just a few minutes, but what a few minutes it was. Your hand would get sore from pulling the trigger so many times in just a short span. And loud. Holy crap was this a loud game to play with the ball bearings bouncing off the plastic sides of the game board at high speeds. I’m sure a fair number of parents second-guessed their decision to buy this for their kids.

G.I. Joe Toys from Hasbro

As you already know, G.I. Joe was my bag back in the ’80s. I had more than my fair share of Joes, Cobras, vehicles, and playsets, and I loved every one of them.

One of the bigger pieces I had was this Mobile Command center pictured on the left side of the image. That thing was massive with its three levels that would fold out. And when it was closed up, it actually rolled along. As Jason said on the pod, it looked like a sand crawler from Star Wars.

But the playset was filled with every kind of nook and cranny you needed. There was a jail cell for captured Cobras, a command center, gun turrets, missile launchers, and even a “trap door” that would allow the Joes to slide down from the top level to the ground in somewhat of a quick deployment mechanism.

I never had any hands-on experience with any of the other vehicles pictured in the ad, but I did have the Road Pig figure pictured in the set. He was instantly one of my favorite figures and was the resident badass on the Cobra side of things. He and Sgt. Slaughter went on to have numerous knock-down, drag-out battles in my bedroom.

Nintendo Games from Various

I never get tired of looking at old Nintendo game ads. Whether singular titles or ads like this featuring a glut of gaming goodness. Nintendo was the undisputed king of playtime in this era, and these games are the reason.

I see several that I actually owned featured in this ad. Teenage Mutant Ninja Turtles, Double Dribble, Contra, Defender of the Crown, and my all-time favorite game for the system, Castlevania II: Simon’s Quest.

Blades of Steel always piqued my interest, but I never got to play it. Bayou Billy had a lot of hype around it if I remember correctly, but I never was around it either. Skate or Die was a perennial favorite of my best friend Geoffrey so I got to dabble with it a little bit too. But like I said, these games were the reason Nintendo was king, and I don’t even know if I could figure up all the hours I spent on the games I mentioned above.


So that’s just a little sampling from the sixteen pages of awesome that was the Toys ‘R’ Us sale paper that Jason and I covered on The Retro Network Podcast. You can give it a listen to hear us talk about everything in it and share old memories. Before you give it a listen though, you can view the entire 16-page ad here.

Dr. Pepper Gum

In the late ’80s, we were drowning in a sea of gum choices as kids. In those days, gum still came in packs of trading cards, it came all shredded in a pouch meant to resemble chewing tobacco, heck….it even came in a round stick wrapped in paper to mimic cigarettes! 

But a new fad hit the shelves when bubble gum with liquid centers hit the market. I don’t recall what the first gum was to showcase the new feature, but I DO remember the first one to make a “splash”, and it was Dr. Pepper gum. It was a simple concept. It was gum that tasted like Dr. Pepper, with a liquid center that also tasted like Dr. Pepper. What a concept. 

As a kid in those days, one of the few things your life revolved around was soda and all of a sudden we had a gum that tasted like soda! Life couldn’t get much better. For those of you who have read my previous articles, you’ll know that my parents rarely felt the need to buy into gimmicks or fads, but when it came to this gum, they were both happy to pay for a pack of it whenever I would throw it up on the checkout counter. 

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Morning Funnies Cereal

Morning Funnies Cereal was produced by Ralston Cereals in 1988 & 1989. It was a super sweet cereal, bright in color and shaped like smiley faces.  The taste and shape weren’t the hooks for this cereal though…..the box was. I know what you’re thinking.  How could a box be better than what was inside?  Well, because the box featured comic strips on the front and back panels!  In addition, the back of the box featured a full-size flap that opened up and featured even more comics on the inside!  It was nirvana for comic strip lovers. The company actually won an award in 1988 for “innovative packaging” for the fifth-panel design.

The comics featured were Dennis the Menace, Beetle Bailey, Hagar the Horrible, Hi and Lois, Family Circus, Luann, Marvin, Funky Winkerbean, and What A Guy!.  Not a bad lineup, but still it left something to be desired when Garfield, Peanuts, and The Far Side were all the rage at the point this cereal was on the market. 

The cereal was canceled in 1989 due to poor sales…or so we’re supposed to believe.  I call that a conspiracy theory.  As good as this stuff was, there’s no way it had poor sales.  The ultra sweetness of the cereal turned off parents, and the lack of fresh cartoons turned off the kids.

From my own experiences, I remember seeing the commercials for the cereal and feeling that I just had to have it. For one thing, it was part of my morning ritual to read the funny pages from the newspaper while I ate breakfast every morning, so this cereal seemed right up my alley.

My mom bought just one box. She rarely went for gimmicky cereal like this but caved under my constant pressure. Wait a minute.  Was I one of the kids who were responsible for those “poor sales”?  No, I’m going to plead innocence here.  That was my mom’s doing.  Anyway, I don’t remember what the cereal tasted like, but I do remember enjoying reading those comics on the box…..at least for the first two or three mornings. After that, the novelty faded and I was back to reading fresh daily comics from the newspaper.  I remember looking at the comics on the boxes at the grocery store, and they were all the same.  Maybe if they had different strips on different boxes in the same case, it could have led to more sales.  As it were, you could grow very tired of seeing the same strip every morning.

It seemed like a good idea at the time but quickly fizzled in execution. However, I would love to see it back on the shelves at the local grocer just to take one more chance on it.

The commercial was a lot of fun too with all the comic characters featured in one place.  Give it a watch and then let me know if you remember and miss this cereal too.

1989 KayBee Toys Sale Ad

I’ve got a very fun Time Capsule