Willow Magic Cups From Wendy’s

Willow was a movie that captured my imagination in a big way back in 1988. When I first saw the trailer for the movie, I was excited as hell. Not even really knowing the whole plotline didn’t stop me from acting out adventures based on it before it even hit theaters. But that excitement was tempered by the fact that I knew the chances of going to the theater to see it were slim and none, and I could practically go ahead and strike slim from the options.

Usually, when I would get pumped up for a movie that I wasn’t going to get to actually see in the theater, I was comforted by the fact that there would be movie tie-in merchandise to enjoy. But when it came to Willow, I hadn’t seen a thing that was due to come out. That was until I saw a commercial advertising Willow-themed kid’s meals at Wendy’s. The box art featured in the commercial piqued my interest but the show stealer was the Magic Cups that you could get there.

I knew I wanted them when I first saw them. Mainly because they were for Willow, but also because of their “magic” ability. The cups had a base scene printed on them, but the rest of the scene became filled in when cold liquid was added to the cup. That was a cool feature at the time, and certainly was deserving of the moniker “magic cup”.

While I may have never been able to convince my parents to go to the movies with any kind of regularity, talking them into going to Wendy’s was pretty easy since it was a favorite for both of them. So on the next trip there, I got my Willow Kids meal and my first and only Magic Cup.

I never really cared much for cups that were offered by fast food places, but these Willow Magic Cups were one of the exceptions. I only managed to get one of them while they were available, but I held onto it for years. In fact, I held on to it so long and used it so much that most of the paint wore off of it. Once the paint was gone, so was the “magic”, but the memories remain.

Here is a photo I found online of the cup that I had: