Time Capsule: 1986 M.U.S.C.L.E. Toys Catalog

Here are scans of the M.U.S.C.L.E. toys lineup as featured in the 1986 Mattel Toy Catalog.  Intended for retailers, Mattel’s dealer catalogs showcased all the latest and greatest releases, along with existing products within its various current (at the time) toy lines.  These are great photos of some of my favorites toys from the past.  Hope you enjoy them as well! 

When you’re done here, you should also check out the 1986 Masters of the Universe Catalog, and the complete 1988 Toys ‘R’ Us Christmas Sale paper. Let’s get onto the scans!

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Time Capsule: 1986 Masters of the Universe Catalog

Presented complete, and in all it’s glory, here is the Masters of the Universe section of the 1986 Mattel Retailers catalog. It features almost every toy from the line, presented in some of the most stunning photos you’ll ever see of the figures and play sets.

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McDonald’s McD.L.T.

The McDonald’s McDLT gets mentioned on its fair share of fondly remembered food lists and for good reason. Of all the great, and horrible, things to ever grace the menu of McDonald’s, the McDLT was one of the best items they created. I was a fan during its all-to-brief run in the ’80s, and it’s the subject of this edition of Retro Ramblings.


McDonald’s McD.L.T. was a burger similar in size to Burger King’s Whopper sandwich and featured mostly the same ingredients. A quarter-pound beef patty, lettuce, tomato, mayo, cheese, pickles, and ketchup on a toasted sesame seed bun. The beauty of the McDLT though was its packaging. It came in one of McDonald’s signature styrofoam containers. But this one was slightly different from all the rest, as it featured two separate compartments instead of one. 

On one side, the bottom bun and burger patty rested, while on the other were the rest of the toppings and the top bun. This allowed the hot parts to remain separate from the cold parts until you were ready to put it together and eat. And that was the brilliance of it all. A fresh-tasting McDLT when the hot patty met the cold toppings.  What I could never figure out though, was why the slice of cheese was included on the cold side.  To me, it would have made much more sense to put it on top of the patty on the hot side so it could get all melty.  But apparently, I’m not a genius like the burger builders at McDonald’s. 

It was released in the early ’80s to much fanfare but was eventually pulled in 1990 due to pressure from environmental groups protesting their use of polystyrene containers. Once the divided container was gone, so was the magic of the McDLT. It was later re-released as the Big ‘n’ Tasty burger, but without the separated ingredients, the burger fell flat. 

When I first discovered it as a kid, I was at the age where I was getting a little old for Happy Meals and found the McDLT to be a perfectly acceptable replacement for it. I’m guessing it was basically the novelty of it that turned me on to it, but it was a great burger in its own right so that kept me coming back for more. 

As a side note, McDonald’s lost a little luster to me with the fall of those original foam containers. Each container was a different color to represent what was held inside, and even the McNuggets had a little compartment built-in to hold the sauce cup. I understand the environmental impact and agree with the decision to stop using them, but dang, they looked cool, and figure prominently in my memories of McDonald’s and childhood in general.

The timing of the fall of the McDLT kind of lines up perfectly with my ascent to a teenager from childhood.  Maybe that’s why it holds such a special place in my memories, and why I miss it so damn much. 

Oatmeal Swirlers

For this edition of Retro Ramblings, we’re jumping in the time machine to revisit another junk food lost love of mine. We’re going to take a look at one of the more interesting breakfast foods of the late ’80s and early ’90s…Oatmeal Swirlers. Do you remember this? It seems like the split between people who remember it, and those who don’t is 50/50. If you remember it, enjoy this trip down memory lane. If you don’t remember it, get ready for a quick education.


I was very fortunate that my Mom didn’t work when I was growing up. My Dad made a good living and she was able to stay at home and raise us kids for the most part. At two different points, she took jobs and only worked for 6 weeks at each, so for 99% of my childhood, she was always home. This meant that every morning before school, she was up early and made a home-cooked breakfast for the family. Most days that consisted of eggs and toast, or biscuits and gravy, and sometimes her home-cooked oatmeal. 

On the rare occasion when she or one of us had something going on early, she would turn to something quick like frozen pancakes or waffles, or cereal. My favorite of the quick breakfast options however was instant oatmeal. I loved Quaker Maple Brown Sugar Instant Oatmeal. It was a staple of my breakfast diet then, and it still is now. No other instant oatmeal could touch it in my eyes. That is until I first saw a commercial for General Mills’ Oatmeal Swirlers. 

It was instant oatmeal that came with a squeeze pack of what I guess would be best described as jelly. You could squeeze out smiley faces, or words, or even play tic tac toe with the pack. It was awesome. When this stuff hit the market it took instant oatmeal to a whole new level. 

While I don’t even faintly remember how it tasted, I do remember how much fun breakfast was on those mornings. I can remember almost being excited about going to bed on those nights when I knew that Oatmeal Swirlers was going to be for breakfast the next day. Sadly, like so many other favorite foods of my youth, this one bit the dust far too early. For a long time after it vanished from the shelves, I missed it terribly. Time went on and other breakfast novelties came along to take its place, but it certainly left its mark on me to this day I wish I could pick up another box of this stuff and share it with the kiddos. 

Now, some people will tell you that you can duplicate the magic yourself using various kinds of oatmeal and jellies. But I disagree. The magic was how it all came together. The low-quality oatmeal, the over-sweet “jelly” in its plastic pouch, and the simple, yet beautiful design of the box. You can’t replicate shit like that. I’m not even going to try.

Oatmeal Swirlers
Oatmeal Swirlers
Oatmeal Swirlers
Oatmeal Swirlers

    Highlights From a 1988 Toys ‘R’ Us Sale Paper

    On this week’s episode of The Retro Network Podcast, Jason and I scoured through an old Toys ‘R’ Us sale paper from 1988. Even at just sixteen pages, the thing was loaded with all kinds of cool toys from the past. You can listen to us salivate over everything in the ad on the show, but here are five things from it that I want to highlight in this edition of Retro Ramblings.


    Army Gear Playsets from Galoob

    Until we recorded the show, I was completely unaware of the existence of these incredible looking toys. They’re kind of like Transformers in that they’re two distinct toys in one. Like the M-16…you could play with it as a machine gun while running around chasing the neighbor kids, but you could also open it up into a playset for the Combat Troops.

    Besides the M-16, it looks like there was also a flashlight that transformed into an air defense station, a watch that transformed into some kind of missile base, and a pistol that turned into a 3-level silo…and they had sounds!

    Not to mention the combat troops themselves which you would obviously need to ramp up the fun with the playsets. And for just $3.99 you got ten good guys and ten bad guys to battle it out. This is a line I’m going to have to look into further.

    Bone Age from Kenner

    Way back when, well I guess in 1988 as it turns out, I saw commercials for what I thought were pretty cool-looking toys. I never ended up having any of them, and they gradually slipped from my mind until just a few years ago. I searched high and low for a name for the toy line with no luck. Then I did what I should have done in the first place. I turned to Twitter for the answer and got it pretty quickly. Bone Age.

    I had been enamored with the “vehicles” and the like from the line, and still am today. So when we flipped the page in the sale paper and happened upon these things, I was ecstatic. These aren’t even the best representations of the toys in the line. It wouldn’t fit this post if I started adding images from other sources, so you’ll just have to google them yourselves.

    But the gist is that you’ve got these big skeleton dinosaurs and the cavemen that ride on them I guess. But some of the other toys in the line are net launchers and other such fancy weapons. Maybe the coolest thing about them was that you got to put the dinosaur skeletons together before you played with them, adding another layer of fun to the toy.

    Crossfire from Milton Bradley

    Raise your hand if you remember the badass commercial promoting this game. I can’t really see if you’re raising your hand or not, but if I could, and you weren’t raising your hand, I would pretend I didn’t see it out of pity for you. That commercial kicked seven kinds of ass and had more ass lined up down the street waiting to be kicked.

    Besides Fireball Island, Crossfire may be the most fondly remembered board game from the era. It was pretty simple, as you and your opponent both were equipped with guns that shot small ball bearings across the surface of the board. You had to use those ball bearings to knock a couple of pucks into your opponent’s trench. At the same time, you had to keep your opponent from knocking them into your trench.

    This game was just so much fun. It usually went quickly with someone winning after just a few minutes, but what a few minutes it was. Your hand would get sore from pulling the trigger so many times in just a short span. And loud. Holy crap was this a loud game to play with the ball bearings bouncing off the plastic sides of the game board at high speeds. I’m sure a fair number of parents second-guessed their decision to buy this for their kids.

    G.I. Joe Toys from Hasbro

    As you already know, G.I. Joe was my bag back in the ’80s. I had more than my fair share of Joes, Cobras, vehicles, and playsets, and I loved every one of them.

    One of the bigger pieces I had was this Mobile Command center pictured on the left side of the image. That thing was massive with its three levels that would fold out. And when it was closed up, it actually rolled along. As Jason said on the pod, it looked like a sand crawler from Star Wars.

    But the playset was filled with every kind of nook and cranny you needed. There was a jail cell for captured Cobras, a command center, gun turrets, missile launchers, and even a “trap door” that would allow the Joes to slide down from the top level to the ground in somewhat of a quick deployment mechanism.

    I never had any hands-on experience with any of the other vehicles pictured in the ad, but I did have the Road Pig figure pictured in the set. He was instantly one of my favorite figures and was the resident badass on the Cobra side of things. He and Sgt. Slaughter went on to have numerous knock-down, drag-out battles in my bedroom.

    Nintendo Games from Various

    I never get tired of looking at old Nintendo game ads. Whether singular titles or ads like this featuring a glut of gaming goodness. Nintendo was the undisputed king of playtime in this era, and these games are the reason.

    I see several that I actually owned featured in this ad. Teenage Mutant Ninja Turtles, Double Dribble, Contra, Defender of the Crown, and my all-time favorite game for the system, Castlevania II: Simon’s Quest.

    Blades of Steel always piqued my interest, but I never got to play it. Bayou Billy had a lot of hype around it if I remember correctly, but I never was around it either. Skate or Die was a perennial favorite of my best friend Geoffrey so I got to dabble with it a little bit too. But like I said, these games were the reason Nintendo was king, and I don’t even know if I could figure up all the hours I spent on the games I mentioned above.


    So that’s just a little sampling from the sixteen pages of awesome that was the Toys ‘R’ Us sale paper that Jason and I covered on The Retro Network Podcast. You can give it a listen to hear us talk about everything in it and share old memories. Before you give it a listen though, you can view the entire 16-page ad here.