When introduced in 1989, this cereal was described on the box as “crunchy, sweetened ‘ninja nets’ with ‘ninja turtle’ marshmallows”. Pizza-shaped marshmallows were later added. The “ninja net” cereal pieces looked very much like Chex cereal pieces.
Some notable premiums included with the cereal were Teenage Mutant Ninja Turtles cereal bowls, TMNT cups that changed color when cold liquid was added, cut-out collector cards from the 1990 “Teenage Mutant Ninja Turtles” film and a send-away offer for a hologram t-shirt.
Remembering products of the past through old advertising.