Old comic books often act as a time capsule. They’re full of advertisements of products from long ago, and can tell us a lot about the culture of the time in which they were printed. Some of those products are still with us, while others are not. I often like to crack open the pages of a long forgotten comic book and just browse the advertisements found inside with which to take a trip back in time to another era. Let’s open one of those time capsules here today and see what we find….
The “time capsule” for this trip back in time is a copy of Iceman #1, from Marvel Comics in 1984. It was the first issue of his first mini-series, and I imagine this mini-series was created to capitalize on the character’s popularity from the Spider-Man and his Amazing Friends cartoon.
The first ad we come across is a real eye opener. It’s for the Mario Bothers home video game for the Atari 2600 system. It’s hard to think of a Mario game being on any system besides one from Nintendo, but this is from before Nintendo was launched in the USA and Mario took over the video gaming world. This version of the game for Atari was an arcade port to the home system.
Unless they switched bibs, it’s Luigi who is really featured in this ad instead of Mario, which seems really weird to me.