Tag: Morning Funnies

Retro Comic Book Ads #3

Old comic books often act as a time capsule.  They’re full of advertisements of products from long ago, and can tell us a lot about the culture of the time in which they were printed.  Some of those products are still with us, while others are not.  I often like to crack open the pages of a long forgotten comic book and just browse the advertisements found inside with which to take a trip back in time to another era.  Let’s open one of those time capsules here today and see what we find….



This week’s time capsule is Superman #30 from DC Comics, that came out in 1989.  The Superman titles have always one of my favorite books to read, but this is from the era just before I started to read his stories on a regular basis.  I picked up in the summer of 1990, and read consistently up until about 1998.  Let’s see what old advertising goodness is hidden behind this cover.


Morning Funnies Cereal


How appropriate this is to find an ad for Morning Funnies Cereal since I just did a post detailing my love for the cereal a short while ago.  You can check out the full article here, but I’ll add to it and say that it was a great idea to spend advertising dollars on it to run in a comic book since the whole gimmick to the cereal is that the box is covered with comic strips.  Makes perfect sense.

More:  Retro Comic Book Ads #1



It wouldn’t be a comic book from the late 80’s without some advertisements for video games, and Nintendo specifically.  These look like some lesser known titles, but Taito was big in the arcade world with Space Invaders and Super Chase H.Q. being two of their bigger titles.  I think Bubble Bobble was a moderate success on the Nintendo, but the other three games I have no recollection of.

Continue reading “Retro Comic Book Ads #3”

Do You Remember Morning Funnies Cereal?


Morning Funnies Cereal

If you’ve ever read much of what I’ve written, you should know by now that food is one of the more nostalgic things in my life.  I can tie so many great memories to different foods, meals, and restaurants that I could probably do this whole blog focusing just on food.  So in keeping with that tradition, I want to talk just a minute about one of my favorite cereals from the 80’s, Morning Funnies.

Morning Funnies Cereal was produced by Ralston Cereals in 1988 & 1989. It was a super sweet cereal, bright in color and shaped like smiley faces.  The taste and shape wasn’t the hook for this cereal though…..the box was. The box featured comic strips on the front and back panels. In addition, the back of the box featured a full size flap that opened up and featured even more comics on the inside. The company actually won an award in 1988 for “innovative packaging” for the fifth panel design.

The comics featured were Dennis the Menace, Beetle Bailey, Hagar the Horrible, Hi and Lois, Family Circus, Luann, Marvin, Funky Winkerbean, and What A Guy!.  Not a bad lineup, but still it left something to be desired when Garfield, Peanuts, and The Far Side were all the rage at the point this cereal was on the market.



Morning Funnies Cereal


The cereal was canceled in 1989 due to poor sales. The ultra sweetness of the cereal turned off parents, and the lack of fresh cartoons turned off the kids.

From my own experiences, I remember seeing the commercials for the cereal and feeling that I just had to have it. For one thing, it was part of my morning ritual to read the funny pages from the newspaper while I ate breakfast every morning, so this cereal seemed right up my alley.

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My mother bought just one box. She rarely went for gimmicky cereal like this, but caved under my constant pressure. I don’t remember what the cereal tasted like, but I do remember enjoying reading those comics on the box…..at least for the first two or three mornings. After that, the novelty faded and I was back to reading the fresh daily comics from the newspaper.  I remember looking at the comics on the boxes at the grocery store, and they were all the same.  Maybe if they had different strips on different boxes in the same case, it could have led to more sales.  As it were, you could grow very tired of seeing the same strip every morning.

It seemed like a good idea at the time, but quickly fizzled in execution. However, I would love to see it back on the shelves at the local grocer just to give it one more shot.

Other people who remember Morning Funnies Cereal and have written about it:

Dinosaur Dracula
Saturday Mornings Forever