Tag: McPasta

That Time When McDonald’s Tried to Sell McPasta

McPasta

 

McDonald’s has tried a lot of off the wall menu items in their time. Some are fondly remembered like the McD.L.T., and others are still scorned to this day (I’m looking at you here Arch Deluxe). But a few products have come along that most of the population totally missed out on, and McPasta was one of them.

In 1990, McDonald’s decided they would try to add some entrees to their menu that weren’t hamburgers or Chicken McNuggets. They dreamed up this concept of McPasta dishes and roasted chicken legs, and felt sure it would be a big hit. Before they released it to the masses though, they went the test market route.

A small area in New York was selected, as well as chain of franchise stores in Northeast Tennessee for this new line of McPasta products. Fortunately, I lived in a part of southern Virginia where that franchisee had two locations, and they put the product in those two stores as well.

You can check out the New York Post story on this test from 1991 here.

What they offered was a selection of Spaghetti, Spaghetti with Meatballs, Lasagna, and Fettuccine Alfredo. Each dish came with a garlic bread stick as well. They also decided to offer roasted chicken legs as a side item, as well as mashed potatoes. How those last two items fit in to the McPasta lineup I’ve yet to figure out.

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