Tag: M.U.S.C.L.E.

M.U.S.C.L.E. Toys as Featured in the 1986 Mattel Toy Dealer’s Catalog

Here are scans of the M.U.S.C.L.E. toys lineup as featured in the 1986 Mattel Toy Catalog.  Intended for retailers, Mattel’s dealer catalogs showcased all the latest and greatest releases, along with existing products within its various current (at the time) toy lines.  These are great photos of some of my favorites toys from the past.  Hope you enjoy them as well!

M.u.s.c.l.e.

Muscle Toys

Muscle Men

m.u.s.c.l.e. toys

M.U.S.C.L.E. Men Wrestling Toys

M.U.S.C.L.E. Men started out as a manga comic in the late seventies in Japan called Kinnikuman. It proved to be so popular, that an anime series of it was adapted and ran from 1983 – 1986, and focused around an intergalactic form of professional wrestling. Toy company Bandai quickly started producing the little two-inch figures as the show’s popularity soared. And like so many other things, when it became popular there, toy companies in the United States took notice, and Mattel launched its own line of the little pink warriors. Since the name Kinnikuman translates to “Muscle Man”, Mattel named the line M.U.S.C.L.E., as an acronym that stood for “Millions of Unusual Creatures Lurking Everywhere”. M.U.S.C.L.E. Men were produced from late 1985 – 1988 before finally fading from store shelves. Although their popularity was short-lived, it was impressive, as M.U.S.C.L.E. was listed as one of the 10 Best Selling Toys of 1986.

The little pink M.U.S.C.L.E. warriors were not really posable in any way, and were so small that you couldn’t really do much with them. But the fact that they came in multi-packs, and that they were marketed as “wrestlers” was enough to hook me initially. It was intriguing to see who would win in a fight between someone with a motorcycle for a body or a human with a ripped body and the head of a wild boar. Of course, who won that battle was up to the kid in control of the action. That is, until the Hard Knockin’ Rockin’ Ring Wrestling Arena came on the market.

It was a small yellowish-orange contraption with glorified rubber bands for ring ropes, and a plastic arm that held the two combatants. You and a friend would do battle by moving your wrestler side to side, Rock ’em Sock’em Robot style, in an attempt to knock your opponent off if his plastic control arm. If you did, you were the winner. The key was to find one whose body was slightly too big to fit in the controller, and then force him into it anyway. He would then be almost impossible to beat. My best friend and I would play this for a while, and each match, we would select a combatant. The winner would win the losing figure from its owner. Both his and my collection of these increased and decreased, depending on who had the better day of competition.

 

The big drawing point for me was two-fold. First, their small size made them easily transportable. It was quite easy to stuff several in each pocket and head off somewhere and take the action with me. The second part was the cheapness of the toys. For a kid with a light allowance, being able to pick up multiple little M.U.S.C.L.E. warriors in one package was quite the draw. They were typically available in cardboard and plastic pack of four figures for around $1. Then there was the clear trash can stuffed with 10 mighty M.U.S.C.L.E. Men for the low price of $3. So as you can see, a kid could grow their collection quickly with minimum allowance spent.