We saw the future, and it changed color with heat.
What wasn’t to love about HyperColor shirts? Well, a few things, but we’ll get to those later. For now, let’s talk about how rad they were. Introduced by Generra at the tail end of those color-crazy 80’s, HyperColor promised a t-shirt revolution. A patented “Metamorphic Color System” caused the shirt’s color to change when it came in contact with heat. Press a warm hand onto your belly, and your purple shirt would have a temporary pink handprint. How cool was that?
Really, you practically couldn’t afford not to buy a HyperColor shirt. I mean, it changed color, right? That was like getting two shirts for the price of one. So that price tag you saw? Remember, that was 50% off what it should have cost you. You should probably buy two then, since you’re such a great bargain shopper.(more…)