Old comic books often act as a time capsule. They’re full of advertisements of products from long ago, and can tell us a lot about the culture of the time in which they were printed. Some of those products are still with us, while others are not. I often like to crack open the pages of a long forgotten comic book and just browse the advertisements found inside with which to take a trip back in time to another era. Let’s open one of those time capsules here today and see what we find….
This week’s time capsule is Superman #30 from DC Comics, that came out in 1989. The Superman titles have always one of my favorite books to read, but this is from the era just before I started to read his stories on a regular basis. I picked up in the summer of 1990, and read consistently up until about 1998. Let’s see what old advertising goodness is hidden behind this cover.
How appropriate this is to find an ad for Morning Funnies Cereal since I just did a post detailing my love for the cereal a short while ago. You can check out the full article here, but I’ll add to it and say that it was a great idea to spend advertising dollars on it to run in a comic book since the whole gimmick to the cereal is that the box is covered with comic strips. Makes perfect sense.
More: Retro Comic Book Ads #1
It wouldn’t be a comic book from the late 80’s without some advertisements for video games, and Nintendo specifically. These look like some lesser known titles, but Taito was big in the arcade world with Space Invaders and Super Chase H.Q. being two of their bigger titles. I think Bubble Bobble was a moderate success on the Nintendo, but the other three games I have no recollection of.
Now here is a game I DO remember playing quite a bit. John Elway Football for Nintendo. I had a friend at school who had this game, and he let me borrow it for a few days. It was the first football game I had played for any video game system, and I was blown away. I loved it so much, I didn’t return it to him for months, which cheesed him off pretty good. But I didn’t care, I was wearing that damn game out everyday after school and short of him coming over to my house and ripping it from my hands, he wasn’t getting it back anytime soon.
Ah, Lucky Charms cereal. As a kid, I was down with it because of the marshmallows, and would beg Mom to get it when we went to the grocery store. Well, that is if there wasn’t some new cereal with a gimmick out at the time. I guess this was kind of a stand by in case they were out of Mr. T or G.I. Joe cereal. She would rarely ever buy it though and I couldn’t understand why. Now, as a parent myself, I fully understand. I must have been then, like my daughters are now. They eat all the marshmallows, and leave most of the actual cereal to be thrown out. It’s a waste of money, and I’m sure my Mom must have seen it the same way.
More: Retro Comic Book Ads #2
Man I loved Campbell’s soups growing up. I’m still fond of their Chunky soups, but back in the 80’s I was packing soup in a thermos for lunch at school a lot of days in the fall and winter. Now Chicken Noodle Soup is probably their flagship, but as a kid it was hard to beat Chicken Noodle-O’s, Chicken and Stars, and Chicken Alphabet Soup.
We wrap up with a real piece of nostalgia. As I’ve noted several times before in a lot of posts here on Retro Ramblings, that I was a huge wrestling mark growing up. Now while I was a bigger fan of the NWA and their stars like Ric Flair, the Rock & Roll Express, and others, I still watched the WWF shows every week too. I also detailed before how my first love on Nintendo was Pro Wrestling, but the WWF Wrestlemania game was no slouch either. What is most interesting to me about this ad though, is that it features the WWF VCR Board Game which I’ve never seen or heard of before.
My cousin David had an AWA Wrestling VCR game that I got to play once. It’s funny that I would have seen that rare gem but not this one. If you have any details on this game and how it was played, I would love to hear about it. The AWA game featured you watching part of a match. It would stop just before a move, and you had to guess what move would come next. It was fun the first time you played it, but after that, you already knew what move was coming next as it only had one tape. It didn’t lend itself to repeat play.
Well, that’s another comic book time capsule opened and browsed through. I hope you’ve enjoyed it, and I hope you saw something that stirred some old memories. If it did, drop us a line in the comments and tell us what your memories are of any of this stuff.
(No comic book was harmed in the making of this article. Actually, that’s not true. One copy of Superman #30 was dissected and suffered irreparable harm.)
If you dig these old comic book ads, check out my other Retro Comic Book Ads articles. Click here for #1, and here for #2. You can also check out my friend Hoju Koolander over at Retro-Daze where he takes a look at Retro Comic Book Ads, and Marvel Comics Food Ads of the 90’s.