Does it get much better than this? If it does, I’m kind of at a loss as to what that would be. What we’ve got here are scans of all 24 pages of the Masters of the Universe section of the 1986 Mattel Toy Retailer’s catalog. This is the thing that every major retailer in the world got a copy of. Every year it was packed full of all the latest toys from Mattel that those retailers could order to stock their stores with. Not only does it feature some of the very best images of all the toys for us to salivate over, it also has cool little details like which ones have TV advertising campaigns and other tie-ins. The whole book itself is truly unique and a work of art, but the following pages in particular are astounding. I’ve never seen so many He-Man toys pictured in one place before.
Take your time, and savor each and every scan below. I’m sure you’ll see tons of He-Man toys you wanted, ones you wanted but never had, and maybe even a few you missed out on entirely all those years ago. If you see something that tickles your fancy, drop a line and the comments and we’ll all talk about it. If you see a particular scan you’d like to use on your own page or social media account, be my guest. It’s not required, but a friendly link back to this page would always be appreciated. Oh, and when you’re done wetting your pants over these He-Man pages, you may want to have a look at the M.U.S.C.L.E. pages from this same book that I uploaded a while back. Enjoy!
Many thanks to my very good friend Tiny who supplied me with this wonderful catalog as a Christmas gift last year. He’s pretty awesome in his own right.