Category: Comic Book Ads

Retro Comic Book Ads #3

Old comic books often act as a time capsule.  They’re full of advertisements of products from long ago, and can tell us a lot about the culture of the time in which they were printed.  Some of those products are still with us, while others are not.  I often like to crack open the pages of a long forgotten comic book and just browse the advertisements found inside with which to take a trip back in time to another era.  Let’s open one of those time capsules here today and see what we find….

 

 

This week’s time capsule is Superman #30 from DC Comics, that came out in 1989.  The Superman titles have always one of my favorite books to read, but this is from the era just before I started to read his stories on a regular basis.  I picked up in the summer of 1990, and read consistently up until about 1998.  Let’s see what old advertising goodness is hidden behind this cover.

 

Morning Funnies Cereal

 

How appropriate this is to find an ad for Morning Funnies Cereal since I just did a post detailing my love for the cereal a short while ago.  You can check out the full article here, but I’ll add to it and say that it was a great idea to spend advertising dollars on it to run in a comic book since the whole gimmick to the cereal is that the box is covered with comic strips.  Makes perfect sense.

More:  Retro Comic Book Ads #1

 

 

It wouldn’t be a comic book from the late 80’s without some advertisements for video games, and Nintendo specifically.  These look like some lesser known titles, but Taito was big in the arcade world with Space Invaders and Super Chase H.Q. being two of their bigger titles.  I think Bubble Bobble was a moderate success on the Nintendo, but the other three games I have no recollection of.

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Retro Comic Book Ads #2

Old comic books often act as a time capsule.  They’re full of advertisements of products from long ago, and can tell us a lot about the culture of the time in which they were printed.  Some of those products are still with us, while others are not.  I often like to crack open the pages of a long forgotten comic book and just browse the advertisements found inside with which to take a trip back in time to another era.  Let’s open one of those time capsules here today and see what we find….

 

Iceman #1

 

The “time capsule” for this trip back in time is a copy of Iceman #1, from Marvel Comics in 1984.  It was the first issue of his first mini-series, and I imagine this mini-series was created to capitalize on the character’s popularity from the Spider-Man and his Amazing Friends cartoon.

 

Mario Brothers

 

The first ad we come across is a real eye opener.  It’s for the Mario Bothers home video game for the Atari 2600 system.  It’s hard to think of a Mario game being on any system besides one from Nintendo, but this is from before Nintendo was launched in the USA and Mario took over the video gaming world.  This version of the game for Atari was an arcade port to the home system.

Unless they switched bibs, it’s Luigi who is really featured in this ad instead of Mario, which seems really weird to me.

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The Beginning of My Comic Book Fandom in the 90’s

Comic Books

Ever since I was young, I’ve enjoyed comic books.  Although I’ve never been a hardcore comics buyer or reader, I have dabbled in them from time to time, and my collection has expanded and retracted a lot through the years.

In the beginning, my older brother had a large collection of comic books that were kept under a table on our carport in the house I grew up in.  During the summer months, I would pull out random issues and read through them.  In his large pile of comics, there was Justice League America, Unknown Soldier, Sgt. Rock, Fantastic Four, Batman, Incredible Hulk, Mad Magazine, and Cracked.

Rainy days were whiled away kicked back on a sofa we had on the carport, watching and listening to it rain and reading issue after issue.  Since they were kept on the carport, they ended up drawing moisture and thus any monetary value they had vanished.  But that didn’t matter to me.  What mattered was the content inside.

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Retro Comic Book Ads

 A short time ago, my good friend Hoju Koolander over at Retro-Daze brought forth for our enjoyment, an article in which he looked back fondly at some retro comic book ads found within the pages of some vintage comic books. I myself had been working on the same kind of article, and while great minds think alike, I’m glad to see that he and I do as well! I personally don’t think we could ever get enough of this type of article, and am thankful that he doesn’t have a problem with me putting together the exact same kind of article, albeit, with different ads. If you haven’t done so, I highly suggest you go and take a look at his article on this subject, 5 Retro Comic Book Ads.

Flipping through pages of retro comic book ads is kinda like opening a time capsule. They are usually full of pop culture icons, products that are fondly remembered, and some that jar no memory what so ever in our brains. Being a big fan of retro advertising in all forms, I am especially fond of slowly browsing the pages of comic books looking for those ads that make light bulbs goes off overhead. In this edition, I found a couple of those.

All of the ads in this article are from the comic book, X-Men 2099 #2, cover dated November 1993, from Marvel Comics. I picked this issue up from a quarter bin at a comic book convention recently, with the sole intention of using the ads within it for an article.

X-Men 2099
While I never read a single issue of X-Men 2099, I was a fringe fan of the 2099 concept from Marvel Comics. I really enjoyed the Doom 2099 series, and thought the Spider-Man 2099 series was pretty good as well. I was just never a big fan of the X-Men comic books in general. I thought the mid-90’s cartoon was good and really well done though.
Kids Choice Oatmeal

The first ad I came across, was inside the front cover and is for Quaker Instant Oatmeal Kid’s Choice. It looks like it’s a variety pack that features four different flavors, that would hopefully please even the pickiest of us kids / pre-teens / teens or whatever you were in 1993.

I’ve written of my love for a bygone instant oatmeal in the past, and while I have always been a big fan of Quaker Maple Brown Sugar Instant Oatmeal, I don’t really remember this Kid’s Choice pack. It appears to be mostly just a variety pack that had been re-branded to appeal to a younger generation instead of the adults. A quick watch of a commercial for this oatmeal has enlightened me to the fact that at some point there was a “CinnaMagic’ flavor included that would change color instantly when water was added. I’m guessing that flavor came after the Cinnamon Graham Cookie that is featured on the box in this ad.

Above and beyond the cereal, check out the clothing on the models in this picture. You have the preppy kid up top in his khakis and sneakers, the cool street kid rocking the backwards hat, sweat shirt and sweat pants, and the best touch of all….the striped athletic socks with the sweat pants tucked into them! On the side it appears we have another Zack Morris wannabe, and with a ‘Daddy’s little angel’ on the floor next to him. And the best is on the other side of the box. Corporate America’s vision of what a 13 year old hippy chick would dress like.

 

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