Category: Comic Book Ads

Retro Comic Book Ads

 A short time ago, my good friend Hoju Koolander over at Retro-Daze brought forth for our enjoyment, an article in which he looked back fondly at some retro comic book ads found within the pages of some vintage comic books. I myself had been working on the same kind of article, and while great minds think alike, I’m glad to see that he and I do as well! I personally don’t think we could ever get enough of this type of article, and am thankful that he doesn’t have a problem with me putting together the exact same kind of article, albeit, with different ads. If you haven’t done so, I highly suggest you go and take a look at his article on this subject, 5 Retro Comic Book Ads.

Flipping through pages of retro comic book ads is kinda like opening a time capsule. They are usually full of pop culture icons, products that are fondly remembered, and some that jar no memory what so ever in our brains. Being a big fan of retro advertising in all forms, I am especially fond of slowly browsing the pages of comic books looking for those ads that make light bulbs goes off overhead. In this edition, I found a couple of those.

All of the ads in this article are from the comic book, X-Men 2099 #2, cover dated November 1993, from Marvel Comics. I picked this issue up from a quarter bin at a comic book convention recently, with the sole intention of using the ads within it for an article.

X-Men 2099
While I never read a single issue of X-Men 2099, I was a fringe fan of the 2099 concept from Marvel Comics. I really enjoyed the Doom 2099 series, and thought the Spider-Man 2099 series was pretty good as well. I was just never a big fan of the X-Men comic books in general. I thought the mid-90’s cartoon was good and really well done though.
Kids Choice Oatmeal

The first ad I came across, was inside the front cover and is for Quaker Instant Oatmeal Kid’s Choice. It looks like it’s a variety pack that features four different flavors, that would hopefully please even the pickiest of us kids / pre-teens / teens or whatever you were in 1993.

I’ve written of my love for a bygone instant oatmeal in the past, and while I have always been a big fan of Quaker Maple Brown Sugar Instant Oatmeal, I don’t really remember this Kid’s Choice pack. It appears to be mostly just a variety pack that had been re-branded to appeal to a younger generation instead of the adults. A quick watch of a commercial for this oatmeal has enlightened me to the fact that at some point there was a “CinnaMagic’ flavor included that would change color instantly when water was added. I’m guessing that flavor came after the Cinnamon Graham Cookie that is featured on the box in this ad.

Above and beyond the cereal, check out the clothing on the models in this picture. You have the preppy kid up top in his khakis and sneakers, the cool street kid rocking the backwards hat, sweat shirt and sweat pants, and the best touch of all….the striped athletic socks with the sweat pants tucked into them! On the side it appears we have another Zack Morris wannabe, and with a ‘Daddy’s little angel’ on the floor next to him. And the best is on the other side of the box. Corporate America’s vision of what a 13 year old hippy chick would dress like.

 

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