Masters of the Universe

Old Masters of the Universe Ads

Friday Five is a quick list of five things with a common theme, and instead of doing a big write-up, I’m doing it in pictures (or videos) with just a couple of sentences to give context to the picks. You can play along by adding some of your own in the comments.


The early days of the Masters of the Universe brand were fascinating. I’ve covered a couple of the early ads here and here, and in this Friday Five post, we’re going to take a look at five more.


I’m not sure exactly when this ad is from, but it’s either from 1981 or very early 1982, as the quip at the bottom of the scroll says more figures will be coming later in 1982. And the fact that it only features characters from the original wave of figures, solidifies that thought.

The Beast Man interpretation is pretty cool in this one. I’m sure it would have been difficult to convey this look onto a plastic action figure, but that would have been a great-looking figure. It would have also been good if this interpretation was what we had gotten in the animated series as well. It would have been pretty hard to portray him as a goof like they did if the character looked like this.

Here’s another one from the early days, and it’s a sale ad from a newspaper. Again, only some figures from the original wave are featured. It’s interesting that it’s Beast Man and Stratos featured in the ad and no He-Man and Skeletor. But even though they are featured prominently, the ad seems geared more toward promoting Castle Grayskull instead of the figures.

While that $21.47 price tag after rebates sounds appealing, if you adjust it for inflations, it works out to be $65.92 in 2022 dollars. That’s right in the range I would think it should be. The figure’s price of $3.88 translates to $11.91. At that kind of price point, I’m surprised I ended up with as many figures as I did as a kid.

This ad is from 1982 and from a newspaper as well. Besides advertising several cool toys, this ad promotes the ability to meet He-Man and Skeletor in person at the local department store.

Those in-person meeting opportunities still fascinate me. They certainly weren’t going to happen in my neck of the woods. I’ve seen just a few pictures online, and don’t believe I’ve come across any stories from anyone who actually went to one. If you ever got to go to one, by all means, please share your story in the comment section.

This is a beautiful ad right here. It’s an ad from some kind of trade magazine trying to entice store owners to carry the product. Using Star Wars figures in the background is a nice move as they try to show that those toys are the past, and He-Man is the future. It details how popular the line was the year before, selling over five million figures, and promising more new figures to come. Towards the end, it mentions the opportunities for in-store experiences like we saw in the previous ad. I’m sure with the powerful imagery featured, and those statistics on sales numbers from the year before, this ad convinced a few more stores to get on board.

And finally, we come to an ad from late in the brand’s heyday. This is an ad for the Masters of the Universe magazine, which was a quarterly magazine that was only available through subscription. It features three actual issues in this ad, and if you want to see what this magazine was all about, check out the Time Capsule feature here on Retro Ramblings to browse through the entire issue pictured on the far right.

When it came to magazines like these, I always drooled over them. They were available featuring brands like MOTU, G.I. Joe, The Smurfs, Barbie, and more. The closest I ever got to that was a subscription to LEGO’s Brick Kicks magazine in the late ’80s. I was disappointed by it, but I believe I would have found this magazine fully worth the time since I was a bit younger and it would have been geared more towards my age.


If old Masters of Universe stuff is your thing, then don’t leave the sight without checking out the full scan of the 1986 Masters of the Universe Toy Catalog.

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