The Day After was an American television film that first aired on November 20, 1983, on the ABC television network. More than 100 million people, in nearly 39 million households, watched the program during its initial broadcast. With a 46 rating and a 62% share of the viewing audience during its initial broadcast, it was the seventh-highest-rated non-sports show up to that time and set a record as the highest-rated television film in history.
The movie depicted a fictional war between the NATO forces and the Warsaw Pact countries that rapidly escalates into a full-scale nuclear exchange between the United States and the Soviet Union. The action itself focuses on the residents of Lawrence, Kansas, and Kansas City, Missouri, and of several family farms near nuclear missile silos.
Below are scans of TV Guide’s coverage of the movie the week it aired on television. Enjoy.
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