In the late ’80s, we were drowning in a sea of gum choices as kids. In those days, gum still came in packs of trading cards, it came all shredded in a pouch meant to resemble chewing tobacco, heck….it even came in a round stick wrapped in paper to mimic cigarettes!
But a new fad hit the shelves when bubble gum with liquid centers hit the market. I don’t recall what the first gum was to showcase the new feature, but I DO remember the first one to make a “splash”, and it was Dr. Pepper gum. It was a simple concept. It was gum that tasted like Dr. Pepper, with a liquid center that also tasted like Dr. Pepper. What a concept.
As a kid in those days, one of the few things your life revolved around was soda and all of a sudden we had a gum that tasted like soda! Life couldn’t get much better. For those of you who have read my previous articles, you’ll know that my parents rarely felt the need to buy into gimmicks or fads, but when it came to this gum, they were both happy to pay for a pack of it whenever I would throw it up on the checkout counter.
Maybe one day, some company will get it right and start a new wave of liquid center bubble gum. Until then, I’ll just have to chew on the memories.
While doing a little surfing on the net while writing this, I found out that you can purchase Dr. Pepper Gum today from several online vendors. However, upon reading the reviews, people say that it doesn’t taste like the great Dr. Pepper gum of old.
If you really want to get your hands on a pack of this gum as a keepsake, there is a seller on ebay that has some unopened vintage packs for sale from a recently discovered case. You can check it out here.